Leave is independent and is not affiliated with or endorsed by Utah Valley University, its athletics department or its conference. Everything here comes from what Utah Valley University, its conference, the state of Utah and the NCAA have published, linked under Sources and read on October 24, 2026. "Not published" means the school has not published it.
The rules at Utah Valley
| Question | What is published | Source |
|---|---|---|
| School NIL policy | UVU Athletics, "Name, Image and Likeness Procedure and NIL Go" (web page, URL dated 2025-07-10), repeated in the 2025-26 Student-Athlete Handbook. It lists impermissible activities (pay for athletic performance, provisions banned by Utah law, signing a deal of $600 or more before submitting it to NIL Go, using UVU athletics facilities, and using UVU marks without consent) and permissible ones. The handbook adds that athletes "may not miss class for any NIL activities" and that NIL expenses, including medical expenses from injuries during NIL activities, are the athlete's own | UVU Athletics, NIL Procedure and NIL Go page and 2025-26 Student-Athlete Handbook |
| How deals are disclosed | NIL Go for third-party deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). UVU's procedure says "Before a student-athlete enters into an agreement that equals or exceeds $600 in value, the student-athlete shall provide the agreement to NIL Go", and elsewhere that third-party deals are reported "within five business days of execution". Athletes who opt in each year to UVU's NIL assistance disclose through NIL Go under UVU's procedure, and Athletics Compliance "will review disclosed NIL activities". Utah repealed its own $600 disclosure rule in 2025 | UVU Athletics, NIL Procedure and NIL Go page; NCAA Division I Manual 2026-27; /nil/college/utah |
| Banned categories | Utah law bars any NIL agreement with a "prohibited endorsement provision": promotion of tobacco or e-cigarettes (including vaping), alcohol, a seller or dispenser of controlled substances (including steroids, antibiotics and marijuana), gambling or betting, a sexually oriented business, or a firearm the athlete cannot legally purchase (Utah Code § 53H-6-202(3)(a)). UVU's procedure restates the full list, and both the web page and the 2025-26 handbook version include "gambling or betting" (read 2026-10-24) | UVU Athletics, NIL Procedure and NIL Go page and 2025-26 Student-Athlete Handbook; /nil/college/utah |
| School marks and group licensing | The procedure bars using UVU intellectual property, trademarks or branding, or "creating association with the university", without "the expressed written consent of UVU Trademarks and Licensing and the university's contracted licensing agency"; requests go to trademarks@uvu.edu. It also bars NIL use of any UVU athletics facilities; the handbook says logos and facilities need written approval from UVU Athletics and UVU Licensing and Marketing. No group licensing program or NIL store was published | UVU Athletics, NIL Procedure and NIL Go page and 2025-26 Student-Athlete Handbook |
| Revenue sharing | The College Sports Commission lists Utah Valley University among 2026-27 participating schools, filed in the table under "Western Athletic Conference", and puts the 2026-27 cap at "approximately $21.58 million per school" (read 2026-10-24). Utah law lets an institution pay athletes directly for NIL, but not through money the Legislature appropriates or student fees (Utah Code § 53H-6-202(1), (2)). No UVU statement on how it shares revenue was found | College Sports Commission; /nil/college/utah |
| Collective or NIL group | Not published. UVU names no collective. Its procedure says UVU "will not facilitate or advise student-athletes on specific NIL activities" unless an athlete opts in each year to institutional assistance, and that UVU "is not required to provide or guarantee assistance with NIL opportunities" | UVU Athletics, NIL Procedure and NIL Go page |
| Agents and representation | The procedure lets athletes work with third-party services "which includes the use of agents; tax advisors; marketing consultants; attorneys; and brand management companies". The handbook says agents need approval from the UVU Athletics Compliance Office before any contact with current athletes or their families. Utah's Revised Uniform Athlete Agents Act requires agents to register with the Division of Professional Licensing, and the athlete and agent to notify the athletic director within 72 hours or before the next scheduled athletic event | UVU Athletics, NIL Procedure and NIL Go page and 2025-26 Student-Athlete Handbook; /nil/college/utah |
| Compliance contact | UVU Athletics Compliance Office, AthleticsCompliance@uvu.edu | UVU Athletics, Compliance page |
| State law | Utah Code §§ 53H-6-201 and 53H-6-202 (renumbered in 2025 from §§ 53B-16-601 and -602) let Utah public colleges pay athletes for NIL except from appropriations or student fees, ban the listed endorsement categories, keep NIL agreements out of the public records act and say paid athletes are not employees; in force | /nil/college/utah |
What is specific to Utah Valley
Utah Valley moved to the Big West on 2026-07-01, bringing the conference back to Utah for the first time since Utah State left in 2005; the Big West says UVU, with more than 48,670 students, is now its largest university, competing in 13 Big West sports, while its 2025-26 handbook lists wrestling in the Big 12. Of the 12 full Big West members for 2026-27 it is the only one outside California, and Utah's statute bans NIL categories while California's lists none; UVU's procedure writes Utah's list into its own rules. The procedure makes NIL help from the school something an athlete chooses: each year, on the required annual forms, athletes may opt in to UVU's institutional assistance, and those who do not disclose their NIL activity do not receive it. It also bars NIL use of UVU athletics facilities outright and walks through what happens if NIL Go does not clear a deal (renegotiate and resubmit, cancel and refund, or go to neutral arbitration). The procedure was written before the conference move and still tells athletes to check deals against "NCAA, WAC, UVU, and Utah State laws".
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Utah Valley
Does Utah Valley pay its athletes?
The College Sports Commission lists Utah Valley among schools participating in revenue sharing for 2026-27, with a 2026-27 cap of about $21.58 million per school. Utah law allows UVU to pay athletes directly for NIL, but not from state appropriations or student fees. UVU has not published how it shares revenue.
How do Utah Valley athletes report NIL deals?
In NIL Go. UVU's procedure says a deal worth $600 or more goes to NIL Go before the athlete enters it, and NCAA rules require third-party deals of $600 or more to be reported within five business days. Athletes who opt in to UVU's NIL assistance disclose under UVU's procedure, and Athletics Compliance reviews disclosed deals.
What NIL deals are banned at Utah Valley?
Under Utah law and UVU's procedure, deals that promote tobacco or vaping, alcohol, sellers of controlled substances, gambling or betting, sexually oriented businesses, or firearms the athlete cannot legally buy. UVU also bars pay for athletic performance and NIL use of its athletics facilities.
What conference is Utah Valley in?
The Big West, since 2026-07-01, after leaving the Western Athletic Conference. UVU wrestling competes in the Big 12, according to its 2025-26 handbook.
Is Utah Valley the same as Utah or Utah State?
No. Utah Valley University is in Orem and plays in the Big West. The University of Utah is in the Big 12, Utah State is in the Pac-12, and Utah Tech is a separate school.
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