Leave is independent and is not affiliated with or endorsed by Brigham Young University, its athletics department or its conference. Everything here comes from what Brigham Young University, its conference, the state of Utah and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.
The rules at BYU
| Question | What is published | Source |
|---|---|---|
| School NIL policy | BYU's release of 2021-07-01 lists the NIL policies the athletic director set out in a letter sent to athletes, coaches and staff the night before: pay "within fair market value", no pay-for-play, BYU marks and uniforms only after rights are secured "through a formal agreement granting specified rights", no deals with companies, causes or products that do not conform to BYU Honor Code standards, Honor Code and Dress and Grooming Standards apply during NIL activities, and no use of institutional facilities "at this time". The 2026-27 Student-Athlete Compliance Presentation (PDF dated 2026-09-10) says athletes may be paid for their NIL and for employment unrelated to athletics, and may not use BYU facilities or equipment for their own camps, clinics or lessons. No newer full NIL policy was found published | BYU Athletics, BYU institutes NIL policies (2021-07-01); 2026-27 Student-Athlete Compliance Presentation |
| How deals are disclosed | NCAA: third-party deals of $600 or more are reported to NIL Go within five business days (Bylaws 22.2.2, 22.2.2.2). BYU's 2026-27 presentation says "NCAA rules and Utah state law require SAs to report any third-party NIL deal above $600" to NIL Go, "Must report NIL deals within 5 business days", and lists "Facilitator-Brigham Young University Corporate Sponsorship Team". BYU's September 2026 Quick Hits sheet says "NIL deals worth ≥$600 must be submitted by the SA through www.nilgo.com within 5 days of agreeing to/signing the deal" and that athletes should list a facilitator only if the sponsor pays someone else who then pays the athlete. The Utah state page says the 2024 state rule on deals over $600 was repealed in 2025 and that whether Utah's NIL sections reach BYU is open. BYU's 2021 policy said all NIL agreements "must" be reviewed by athletics administration "prior to engaging in the NIL activity" | BYU Athletics, 2026-27 Student-Athlete Compliance Presentation; NIL and NIL Go Quick Hits (September 2026); BYU institutes NIL policies (2021-07-01); /nil/college/utah |
| Banned categories | BYU's 2021 policy bars deals with "companies, businesses, causes or products that do not conform to the BYU Honor Code Standards", with examples "alcohol, tobacco, gambling, adult entertainment, coffee, etc.". Utah law bans deals promoting tobacco or vaping, alcohol, controlled substance sellers, gambling, sexually oriented businesses and firearms the athlete cannot legally buy (Utah Code § 53H-6-202(3)(a)); whether that section reaches BYU is an open question on the state page | BYU Athletics, BYU institutes NIL policies (2021-07-01); /nil/college/utah |
| School marks and group licensing | BYU's 2021 policy says athletes may use BYU or athletic department marks and logos, "including all aspects of the uniform, only after those rights have been secured through a formal agreement granting specified rights", and said more information on securing them was forthcoming. BYU links to its licensing office at licensing.byu.edu. BYU announced on 2022-12-22 that The Royal Blue, an "officially licensed collective", had signed a corporate sponsorship agreement with BYU Athletics. No group licensing program description was found | BYU Athletics, NIL policies (2021-07-01); Royal Blue release (2022-12-22) |
| Revenue sharing | BYU's House v. NCAA Settlement page says schools "are now able to share revenue directly with student-athletes" and describes "a cap of up to $20.5 million that can be disbursed at the school's discretion"; it says revenue share money comes from BYU Athletics' internal revenue such as tickets, media rights and sponsorships. The College Sports Commission lists BYU as participating in 2026-27 and puts the cap at "approximately $21.58 million per school" (read 2026-10-21). BYU's NIL page says The Church of Jesus Christ of Latter-day Saints "does not fund any NIL efforts" and that BYU Athletics "receives no direct financial support from The Church" | BYU Athletics, House v. NCAA Settlement and BYU and NIL; College Sports Commission |
| Collective or NIL group | BYU's release of 2022-12-22 announced The Royal Blue as the "officially licensed collective of BYU Athletics", overseen by a board independent of BYU Athletics and planning to pool funds from fans, alumni and businesses for NIL deals. royalbluecollective.org returned an error page on 2026-10-21, and the collective's current status was not confirmed from a primary source. BYU's 2026-27 presentation lists "Facilitator-Brigham Young University Corporate Sponsorship Team" under NIL Go reporting | BYU Athletics, Royal Blue release (2022-12-22); 2026-27 Student-Athlete Compliance Presentation |
| Agents and representation | BYU's 2026-27 presentation says athletes with eligibility may work with NIL agents but may not hire a sports agent or take benefits from one. BYU's agents pages say all athlete agents register with the Compliance Office before contacting any BYU athlete, hold a Utah athlete agent license, need prior approval for contact with an athlete or family, and (for football) also register with the NFLPA, with contacts limited to set periods. Utah law: athlete agents register with the Division of Professional Licensing, and both sides notify the athletic director within 72 hours or before the next athletic event (Utah Code §§ 58-87-201, 58-87-302) | BYU Athletics, 2026-27 Student-Athlete Compliance Presentation; Agents; Athlete Agents; /nil/college/utah |
| Compliance contact | BYU Athletics Compliance Office; the staff directory lists Chad Gwilliam, Associate Athletic Director for Compliance (chad_gwilliam@byu.edu, 801-422-1875) | BYU Athletics, Compliance Home and Staff Directory |
| State law | Utah Code § 53H-6-202 lets Utah institutions pay athletes directly for NIL and bans six deal categories, but since the 2025 recodification it is not listed among the sections that expressly apply to private colleges, so whether it reaches BYU is an open question; status in force | /nil/college/utah |
What is specific to BYU
BYU's NIL rules start from its Honor Code. Its 2021 policy bars deals with companies, causes or products that do not conform to Honor Code standards, and its examples include coffee alongside alcohol and tobacco; it also applies the Dress and Grooming Standards to NIL activity itself. BYU has also published a page answering questions about its NIL money: it says The Church of Jesus Christ of Latter-day Saints, which sponsors BYU, does not fund any NIL efforts, that BYU Athletics receives no direct financial support from the Church, and that rumored NIL numbers deserve a careful look at their source. BYU's posted agent rules are detailed: football agents meet athletes only on campus, only in the summer before the senior year or after the last regular-season game, and send marketing materials through the Compliance Office. BYU's 2026-27 presentation says Utah state law requires reporting deals above $600, while the Utah state page records that the state rule was repealed in 2025 and that coverage of private colleges is unsettled.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at BYU
Does BYU pay its athletes?
BYU's House settlement page says schools can now share revenue directly with athletes, from internal revenue such as tickets, media rights and sponsorships, and the College Sports Commission lists BYU as participating in 2026-27, with a cap of about $21.58 million per school. BYU says the Church that sponsors it does not fund any NIL efforts. BYU has not published how it splits the money.
How do BYU athletes report NIL deals?
BYU's 2026-27 compliance presentation says athletes report any third-party NIL deal above $600 through NIL Go (NILGo.com) within five business days, in line with NCAA Bylaws 22.2.2 and 22.2.2.2, and lists BYU's Corporate Sponsorship Team as facilitator. BYU's September 2026 Quick Hits sheet puts it as deals worth $600 or more, within 5 days of agreeing to or signing the deal. BYU's 2021 policy also had athletics administration review NIL agreements before the activity.
Can BYU athletes do NIL deals with coffee or energy drink brands?
BYU's 2021 policy bars deals with companies, causes or products that do not conform to BYU Honor Code standards, and lists alcohol, tobacco, gambling, adult entertainment and coffee as examples. Whether a given product falls under the Honor Code standards is a question the policy leaves to BYU; energy drinks are not named.
Does Utah's NIL law apply to BYU?
It is an open question. Utah's NIL sections once covered private nonprofit colleges, but the 2025 recodification dropped that definition, and the section with the pay, category and records rules is not on the list of sections that expressly apply to private colleges. No court ruling or attorney general opinion resolves it. BYU's 2026-27 presentation says Utah law requires reporting deals over $600; the state page records that rule's repeal in 2025.
What NIL collective works with BYU?
BYU announced The Royal Blue on 2022-12-22 as the officially licensed collective of BYU Athletics, with a board independent of the athletics department and a corporate sponsorship agreement with BYU Athletics. Its website returned an error page on 2026-10-21, and its current status was not confirmed from a primary source.
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