Leave is independent and is not affiliated with or endorsed by Oklahoma State University, its athletics department or its conference. Everything here comes from what Oklahoma State University, its conference, the state of Oklahoma and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.
The rules at Oklahoma State
| Question | What is published | Source |
|---|---|---|
| School NIL policy | OSU's 2025-26 Student-Athlete Handbook (posted 2025-08-20) has a section "NCAA House Case Settlement and Name, Image and Likeness (NIL)" that summarizes the settlement and lists "Oklahoma State University NIL policies of note" on university marks, prohibited categories and professional service providers; it says NIL activities "tied to your athletic participation or performance or your enrollment at Oklahoma State University are prohibited". OSU's NIL page (web address dated 2021-08-24) says "See OSU's full NIL policies"; that link (a 2021-06-30 PDF) opened the OSU NIL Alliance home page on 2026-10-21, and a 2022 "NIL policies" page showed no content. No 2026-27 handbook was found on okstate.com | OSU Athletics, Student-Athlete Handbook 2025-26; Name, Image and Likeness page |
| How deals are disclosed | NCAA: third-party deals of $600 or more go to NIL Go within five business days (Bylaws 22.2.2, 22.2.2.2). OSU's 2025-26 handbook says "all division 1 student-athletes must report third-party NIL deals with compensation valued at $600 and above" at NIL Go (www.nilgo.com). OSU's own reporting channel is INFLCR. Its NIL page (web address dated 2021-08-24) says "Recording your NIL activities in the INFLCR Exchange is quick and easy" through "Report New Transaction", and that "Recording each activity as early as possible allows the OSU Office of Athletics Compliance to ensure that your NIL activity is within NCAA and OSU policies"; its NIL FAQ (copyright 2021, written before Oklahoma's law took effect) says "OSU policy requires that all student-athletes report all NIL activities to the OSU Office of Athletics Compliance through the INLFCR app". Oklahoma law has the athlete disclose an NIL or representation contract in the manner the school designates, with no statutory deadline since SB 490 (70 O.S. 820.24(B)) | OSU Athletics, Student-Athlete Handbook 2025-26, Name, Image and Likeness page and NIL FAQ; NCAA Division I Manual 2026-27 |
| Banned categories | OSU's 2025-26 handbook says athletes "may not engage in NIL activities that conflict with NCAA legislation (e.g., sports wagering, banned substances-including medical marijuana, legal use of marijuana and illegal drugs) or that promote alcohol, tobacco, illegal or recreational drug products, or adult entertainment, in addition to activities that are reasonably considered to be in conflict with OSU values". OSU's NIL FAQ adds deals that conflict with OSU team contracts, giving as its example a Nike apparel contract and competing brands worn during team activities. Oklahoma law bars NIL agreements that conflict with a written school policy or involve a product or service that reflects adversely on the school (70 O.S. 820.25(B)) | OSU Athletics, Student-Athlete Handbook 2025-26 and NIL FAQ; 70 O.S. 820.25 |
| School marks and group licensing | OSU's 2025-26 handbook says athletes "may request use of any OSU marks and/or logos for NIL activities (including wearing apparel with OSU trademarks or logos)" from the OSU Department of Licensing (405-744-6238, licensing@okstate.edu). OSU's NIL page says "Athletic Department policy allows OSU student-athletes to use Oklahoma State marks in NIL activities involving an institutional partner". OSU's NIL site describes non-exclusive group licensing with OneTeam Partners, which it says acquired The Brandr Group: athletes opt in through the COMPASS NIL app, and royalties from products using their names and numbers are paid twice a year; the Brandr Group page asks athletes to disclose the relationship to OSU Compliance through INFLCR | OSU Athletics, Student-Athlete Handbook 2025-26; Name, Image and Likeness page; OSU NIL, OneTeam Partners and The Brandr Group pages |
| Revenue sharing | The College Sports Commission lists OSU as participating in 2026-27 and puts the cap at "approximately $21.58 million per school". OSU's NIL Alliance page describes the POSSE Excellence Fund as "tax-deductible, POSSE-point-eligible support for NIL revenue sharing up to the university's $20.5M cap", and OSU's 2025-12-17 release says the fund "provides more than $31 million in scholarships and revenue share for student-athletes across all of OSU's ticketed sports". No 2026-27 OSU figure or per-sport split is published | College Sports Commission; OSU Athletics, NIL Alliance page and "A new era of NIL at Oklahoma State" (2025-12-17) |
| Collective or NIL group | The OSU NIL Alliance, announced 2025-12-17 with Brakston Brock, then Senior Associate Athletic Director for NIL Strategy and Revenue Generation, leading it, pairs the POSSE Excellence Fund with Learfield's Cowboy Sports Properties. On 2026-05-19 OSU moved Brock to Senior Associate Athletic Director for POSSE, overseeing POSSE and annual fund giving, and named Jesse Martin Deputy Athletic Director/Chief Commercial Officer, with oversight of marketing and Cowboy Sports Properties and "increased involvement with Orange Power Studios, athletics communications and NIL". The Alliance's page also lists NoCap Revenue Solutions (deal management and athlete-brand matchmaking), Orange Power Studios (content) and the OSU NIL Shop (autograph and memorabilia programs), and names Barry Hinson as Associate AD and Director of NIL. Athletic Director Chad Weiberg's note dated 2026-07-28 says OSU restructured its leadership "to maximize our partnerships with Cowboy Sports Properties, Loyal & True Marketing, and businesses across the state and nation" and thanks "Loyal & True Marketing and businesses who are making a significant difference in the NIL space"; OSU publishes nothing else on Loyal & True. Pokes With A Purpose, on its own site (copyright 2023, live on 2026-10-21), calls itself a 501(c)(3) that exists "to create & develop name/image/likeness (NIL) opportunities for all Oklahoma State University student-athletes" and says it is "not part of the University"; the OSU NIL pages read do not name it | OSU Athletics, NIL Alliance pages and releases (2025-12-17, 2026-05-19, 2026-07-28); Pokes With A Purpose site |
| Agents and representation | OSU's Athlete Agent Policy page says agents hold a certificate of registration with the state and, "before contacting an Oklahoma State University student-athlete", submit an OSU Agent Registration Form; once approved by the Secretary of State and the compliance office, an agent sends two copies of all correspondence with OSU athletes to the compliance office, and an unregistered agent who keeps contacting athletes is reported to the Secretary of State and Attorney General. The 2025-26 handbook says NIL professional service providers may be used "only for the purpose of securing compensation for NIL activities". Oklahoma law requires a written, signed representation agreement that describes both sides' obligations and the fees, and makes the representative a fiduciary (70 O.S. 820.22(4), 820.24(A)) | OSU Athletics Compliance, Agents; Student-Athlete Handbook 2025-26; 70 O.S. 820.24 |
| Compliance contact | OSU Office of Athletics Compliance, Stillwater. Ben Dyson, Senior Associate AD for Compliance, 405-744-8166; the office lists Ben Dyson for Name, Image and Likeness and Ben Dyson and John Glaser for sports agent issues | OSU Athletics, Office of Athletics Compliance |
| State law | 70 O.S. 820.21 to 820.27 is in force: Oklahoma schools and their authorized third parties may pay athletes for NIL without state-allocated funds, athletes disclose deals in the manner the school designates (no deadline since SB 490, 2025-05-03), and associations may not penalize protected NIL activity | /nil/college/oklahoma |
What is specific to Oklahoma State
Oklahoma State's NIL program is run as an alliance of the athletics department's donor fund and its multimedia rights holder. The OSU NIL Alliance, announced on 2025-12-17, puts the POSSE Excellence Fund, which OSU says pays for more than $31 million in scholarships and revenue share across its ticketed sports, next to Learfield's Cowboy Sports Properties, which brings athletes into OSU's sponsorship deals, and its partner list includes deal-management, content and memorabilia vendors. A May 2026 restructuring put NIL and Cowboy Sports Properties under a new deputy athletic director and chief commercial officer. OSU's written rules sit mostly in its 2025-26 Student-Athlete Handbook, whose prohibited list reaches beyond Oklahoma's statute to legal and medical marijuana, alcohol, tobacco and adult entertainment. Its older NIL FAQ, still online, sends athletes to the INFLCR app to report every NIL activity to compliance, a step in addition to NIL Go.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Oklahoma State
Does Oklahoma State pay its athletes?
Yes, through revenue sharing. The College Sports Commission lists Oklahoma State as participating in 2026-27, with a cap of about $21.58 million per school, and OSU says its POSSE Excellence Fund provides more than $31 million in scholarships and revenue share across its ticketed sports. Oklahoma law lets OSU pay athletes for NIL, but not with state-allocated funds (70 O.S. 820.23(B)(1)). OSU publishes no per-athlete amounts.
What is the OSU NIL Alliance?
It is Oklahoma State's NIL structure announced on 2025-12-17, created "to fully-fund revenue share and to grow endorsement opportunities". It pairs the POSSE Excellence Fund, for donors, with Learfield's Cowboy Sports Properties, which works NIL into OSU's sponsorship, media and marketing deals. Since 2026-05-19 Jesse Martin, Deputy Athletic Director/Chief Commercial Officer, oversees Cowboy Sports Properties with increased involvement in NIL, according to OSU.
How do Oklahoma State athletes report NIL deals?
Third-party deals of $600 and above go to NIL Go, within five business days under NCAA Bylaw 22.2.2.2, as OSU's 2025-26 handbook notes. OSU's NIL pages also ask athletes to report NIL activities to the Office of Athletics Compliance through the INFLCR app. Oklahoma law leaves the manner of disclosure to the school.
What NIL deals can't Oklahoma State athletes do?
OSU's 2025-26 handbook bars NIL activity tied to athletic performance or enrollment, activity conflicting with NCAA rules (sports wagering, banned substances including medical and legal marijuana, illegal drugs), and promotion of alcohol, tobacco, illegal or recreational drugs or adult entertainment, plus activity reasonably seen as conflicting with OSU values.
Is Pokes With A Purpose part of Oklahoma State?
No, by its own description. Pokes With A Purpose's site calls it a 501(c)(3) created to work with all Oklahoma State athletes on NIL and says it is not part of the university. Oklahoma State's own NIL Alliance pages do not name it.
Be your own agent. Leave.
