Leave is independent and is not affiliated with or endorsed by Seton Hall University, its athletics department or its conference. Everything here comes from what Seton Hall University, its conference, the state of New Jersey and the NCAA have published, linked under Sources and read on October 22, 2026. "Not published" means the school has not published it.
The rules at Seton Hall
| Question | What is published | Source |
|---|---|---|
| School NIL policy | "Seton Hall University Image, Name, and/or Likeness Policy", adopted by the President on 2021-09-22 and first amended 2022-11-09, in the university's policy library; the August 2026 Student-Athlete Handbook points to it as "the published Seton Hall policy". It allows pay for NIL "for a commercial purpose", bars pay for play and NIL deals contingent on enrolling or staying enrolled, and in section 2.A says "The University shall not compensate a current or prospective student-athlete for use of the student-athlete's name, image, or likeness". Its enforcement section cites the New Jersey Fair Play Act, N.J.S.A. 18A:3B-86 et seq., which New Jersey repealed in 2025 | Seton Hall University Policy, Image, Name, and/or Likeness (amended 2022-11-09); Seton Hall Student-Athlete Handbook (August 2026) |
| How deals are disclosed | NCAA: third-party deals of $600 or more go to NIL Go within five business days (Bylaws 22.2.2, 22.2.2.2); the August 2026 handbook says Seton Hall has used NIL Go since July 2025 for "all student-athletes to report third-party NIL deal for evaluation of compliance, eligibility, and registration". Seton Hall's policy says an athlete who signs an NIL contract "shall disclose the contract" to the Athletics Compliance Office "within forty-eight (48) hours" on the university's disclosure form, and "shall use their best efforts" to disclose proposed contracts beforehand. New Jersey's 2025 law sets no disclosure rule | Seton Hall Student-Athlete Handbook (August 2026); Seton Hall NIL Policy (amended 2022-11-09), § 1.M; NCAA Division I Manual 2026-27; /nil/college/new-jersey |
| Banned categories | New Jersey bars athletes under 21 from NIL pay tied to alcohol, tobacco and electronic smoking products, or cannabis. Seton Hall's "Prohibited Endorsement Category" covers adult entertainment; alcohol; casinos and gambling, "including sports betting, the lottery, and betting in connection with video games, on-line games, and mobile devices"; tobacco and electronic smoking products; prescription pharmaceuticals; controlled dangerous substances; weapons, including firearms and ammunition; and "any such other activity or product contrary to the Catholic mission including. but not limited to, abortion, artificial contraception and divorce". The policy says pay from a prohibited category "may result in the revocation" of the athlete's scholarship | Seton Hall NIL Policy (amended 2022-11-09), definitions G and § 1.B, 1.I; /nil/college/new-jersey |
| School marks and group licensing | University and athletics marks, including the university's name, need "prior written permission" from the Athletic Director or a designee, unless the athlete has a written NIL agreement with an approved university licensee or sponsor; athletes not in good standing may not use them. Filming with outside crews on campus needs approval from the Vice President for University Relations as well, and chapels, seminaries and other worship spaces may not be used. Seton Hall launched group licensing with The Brandr Group for its 14 sports on 2022-12-20. The policy says any University Contract (an agreement requiring athletes to wear certain apparel or use certain equipment, services or goods) "shall allow the University, athletic association, conference, or other group or organization with authority over intercollegiate athletics, to use the student-athlete's NIL for advertising without additional compensation paid to the student-athlete" | Seton Hall NIL Policy (amended 2022-11-09), § 1.K, 1.L, 1.O, 2.B; Seton Hall Athletics, Brandr Group release (2022-12-20) |
| Revenue sharing | The College Sports Commission lists Seton Hall as participating in 2026-27 and puts the cap at "approximately $21.58 million per school" (read 2026-10-22). Athletic Director Bryan Felt wrote on 2025-06-10 that Seton Hall's revenue sharing efforts "will be geared towards Men's and Women's Basketball", funded by gifts to Pirate Blue designated to the Men's and Women's Basketball Revenue Sharing Funds and by season ticket priority seat premiums. In a letter dated 2026-04-21, Felt wrote that "Seton Hall has once again increased funding dedicated to basketball revenue sharing efforts this year", that Seton Hall "is one of the few programs in the conference receiving direct support from the University in addition to its standard operating budget", and that "The priority seat premium that our season ticket holders pay annually goes right to student-athlete revenue sharing". Seton Hall said on 2026-04-27 that donors gave "nearly 60 percent" of its 2026 Giving Day total to student-athlete revenue share. No allocation amounts were published. New Jersey law lets a four-year school or a related entity pay athletes directly | College Sports Commission; Seton Hall Athletics, House v. NCAA Settlement Update (2025-06-10), Letter to Pirate Nation from AD Bryan Felt (2026-04-21) and Giving Day release (2026-04-27); /nil/college/new-jersey |
| Collective or NIL group | Onward Setonia, formed by merging the Hall Ball Events and Hall Hands on Deck collectives; its launch release, posted by Seton Hall Athletics on 2023-10-19 as "Release courtesy of Onward Setonia", says it "has the full support of Seton Hall Athletics". AD Bryan Felt's 2025-01-14 letter says "the Onward Setonia collective serves as our primary fund for student-athlete NIL opportunities", and his 2025-06-10 letter says Onward Setonia "will continue to play a role as they look to maximize third-party NIL opportunities through merchandise, experiences and more". On 2026-10-22 the athletics site's NIL page (shupirates.com/sports/2022/12/29/seton-hall-and-name-image-and-likeness) forwarded to onwardsetonia.com, which calls itself "The Seton Hall NIL Collective". Seton Hall also runs an Opendorse marketplace (launched 2022, expanded 2025-09-25) | Seton Hall Athletics, Onward Setonia release (2023-10-19), letters from Bryan Felt (2025-01-14, 2025-06-10) and Opendorse release (2025-09-25); Onward Setonia site |
| Agents and representation | Seton Hall's policy allows professional representation "in relation to their NIL contracts or legal matters" but not for professional contract negotiations; attorneys "shall be from attorneys licensed by the State of New Jersey", and athletic agents "shall comply" with the federal Sports Agent Responsibility and Trust Act. The compliance office's agents page asks agents to complete the Seton Hall Agent Registration Form. New Jersey's 2025 law bars schools from stopping athletes from hiring agents or licensed attorneys and says both act "in a fiduciary capacity"; no New Jersey agent registration statute was found | Seton Hall NIL Policy (amended 2022-11-09), § 1.H; Seton Hall Compliance, Agents; /nil/college/new-jersey |
| Compliance contact | Seton Hall Athletics Compliance; Tatum Colitz, Deputy Athletics Director/SWA for Compliance and Student-Athlete Development, (973) 761-9494, tatum.colitz@shu.edu; Victor Browne, Associate Athletics Director for Compliance, (973) 761-9253, victor.browne@shu.edu | Seton Hall Athletics, About Compliance |
| State law | New Jersey's P.L.2025, c.110 (N.J.S.A. 18A:3B-89.2 to 89.8, in force since 2025-07-22) lets a four-year school or related entity pay athletes directly for NIL, bars NIL pay tied to alcohol, tobacco or cannabis for athletes under 21, and repealed the 2020 Fair Play Act | /nil/college/new-jersey |
What is specific to Seton Hall
Seton Hall's NIL rules carry its Catholic identity. Its banned list goes past New Jersey's and names abortion, artificial contraception and divorce among activities "contrary to the Catholic mission", and athletes may not use the Chapel of the Immaculate Conception, the seminaries or any space used for prayer in a paid NIL arrangement. The policy also asks for disclosure within 48 hours of signing and requires NIL attorneys to be licensed in New Jersey. On the money side, Seton Hall ties revenue sharing to basketball and to fan support: Pirate Blue Giving Day in April 2025 raised nearly $500,000 for the new men's and women's basketball revenue sharing funds, and season ticket priority seat premiums now go to basketball revenue sharing.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Seton Hall
Does Seton Hall pay its athletes?
Seton Hall is on the College Sports Commission's list of revenue-sharing schools for 2026-27, where the cap is about $21.58 million per school. Athletic Director Bryan Felt wrote on 2025-06-10 that revenue sharing is geared toward men's and women's basketball and funded through Pirate Blue gifts and season ticket seat premiums. Seton Hall's NIL policy (amended 2022-11-09) still says "The University shall not compensate a current or prospective student-athlete for use of the student-athlete's name, image, or likeness".
How fast do Seton Hall athletes have to report an NIL deal?
Seton Hall's policy says within 48 hours of signing, on the university's disclosure form, with best efforts to disclose before signing. Separately, NCAA Bylaws 22.2.2 and 22.2.2.2 call for reporting third-party deals of $600 or more to NIL Go within five business days, which Seton Hall has used since July 2025.
What is the Seton Hall NIL collective?
Onward Setonia, formed in 2023 from two earlier collectives with the support of Seton Hall Athletics. The athletic director's 2025-06-10 letter says it continues to support third-party NIL through merchandise and experiences, and the athletics site's NIL page forwards to Onward Setonia's site.
What NIL deals are banned at Seton Hall?
Seton Hall bars deals with adult entertainment, alcohol, casinos and gambling (including sports betting and the lottery), tobacco and vaping, prescription drugs, controlled substances, weapons, and activities contrary to the Catholic mission such as abortion, artificial contraception and divorce. New Jersey law separately bars athletes under 21 from alcohol, tobacco and cannabis deals.
Does an NIL agent need a license in New Jersey to represent a Seton Hall athlete?
No New Jersey athlete agent registration statute was found. New Jersey's 2025 law says agents follow the federal Sports Agent Responsibility and Trust Act and act as fiduciaries. Seton Hall's policy requires NIL attorneys to be licensed in New Jersey, and its compliance office asks agents to complete a Seton Hall registration form.
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