Leave is independent and is not affiliated with or endorsed by University of Connecticut, its athletics department or its conference. Everything here comes from what University of Connecticut, its conference, the state of Connecticut and the NCAA have published, linked under Sources and read on October 22, 2026. "Not published" means the school has not published it.
The rules at UConn
| Question | What is published | Source |
|---|---|---|
| School NIL policy | "Student-Athlete Name, Image, and Likeness, Policy On" in the UConn policy library: created effective 2021-06-30 (approved by the Board of Trustees), revised 2022-05-02 and 2025-03-18 (approved by the President's Senior Policy Council), effective 2025-03-19. It permits representation by an attorney or sports agent through a written agreement, employment unrelated to athletics, endorsement contracts with third parties, endorsement contracts with UConn, and "a Revenue Sharing Agreement with the University". Deals with UConn are limited to NIL promotion, and the athlete is "an independent contractor". The implementing "Student-Athlete's Name, Image, and Likeness Procedures" posted on the athletics site are dated 2022-06-30 | UConn policy library, Student-Athlete NIL Policy (rev. 2025-03-18); UConn Athletics, NIL Procedures (2022-06-30) |
| How deals are disclosed | NCAA: third-party deals of $600 or more go to NIL Go within five business days (Bylaws 22.2.2, 22.2.2.2); UConn's 2026-27 handbook says Division I athletes "must now use NIL Go" for third-party deals that equal or exceed $600 in the aggregate. UConn's policy says an athlete "submits a copy of the contract to the University prior to the Student-Athlete performing any activity or service under the contract", and a copy of any agent or attorney agreement. The 2022 procedures require disclosure "through the Opendorse platform" and encourage it "at least five business days prior to the execution" of an NIL agreement. Connecticut law requires every school's policy to call for disclosure and a copy of each endorsement, employment and representation agreement | UConn Student-Athlete Handbook 2026-27; UConn policy library; UConn NIL Procedures (2022-06-30); NCAA Division I Manual 2026-27; /nil/college/connecticut |
| Banned categories | Connecticut has no state list; § 10a-56 leaves "prohibited endorsements" to each school's policy. UConn's procedures prohibit endorsements of (a) tobacco and nicotine companies, brands and retailers, (b) alcoholic beverage companies, brands, wholesalers and stores, (c) marijuana companies and stores, (d) sellers or dispensaries of controlled substances, (e) adult entertainment and sexually suggestive products or services, (f) products, substances or methods banned in competition, (g) "Any gambling activity", and (h) homework or paper writing assistance services. The procedures also bar pay conditioned on athletic performance, enrolling or staying enrolled, and pay with no clear exchange of services | UConn NIL Procedures (2022-06-30), § I.c and I.a; UConn Athletics, Name, Image, and Likeness page; /nil/college/connecticut |
| School marks and group licensing | UConn marks in an NIL deal need "prior written approval", requested through the UConn Branding and Licensing Request Form (licensing@uconn.edu); the form's link on the athletics NIL page (brand.uconn.edu/nil-activities) returned a not-found page on 2026-10-22. Athletes may name their sport and position without permission, and campus facilities need prior written approval and any fees. UConn and The Brandr Group launched group licensing for all 21 sports on 2022-10-06, which athletes may join voluntarily. UConn's 2026-27 handbook adds an acknowledgment granting UConn and its media partners an "irrevocable right" to use the athlete's name, image, likeness, voice and biography "for commercial and non-commercial purposes", and an opt-in or opt-out choice for UConn's promotional activities program. In a letter dated 2026-10-19, Director of Athletics David Benedict wrote that "In the last three years, UConn has ranked among the top three schools in total sales of NIL merchandise" | UConn NIL Procedures (2022-06-30), § I.g, VI, VII; UConn Athletics, Brandr Group release (2022-10-06) and Power of the Brand (2026-10-19); UConn Student-Athlete Handbook 2026-27 |
| Revenue sharing | The College Sports Commission lists UConn as participating in 2026-27 and puts the cap at "approximately $21.58 million per school" (read 2026-10-22). In a letter dated 2025-06-09, Director of Athletics David Benedict wrote, of the program as a whole: "This year, we intend to share $18 million, with the near-term goal of being fully funded." His 2025-03-07 letter says UConn's "revenue distribution model will be driven by market factors and overall revenues generated by each sport" and that the Fight On Fund "will provide essential resources for revenue sharing". UConn named an Associate Athletic Director for Compliance and Revenue Sharing Strategy on 2026-05-07. Connecticut law bars state appropriations for this pay and requires public schools that revenue-share to report the yearly total and the number of athletes paid to the legislature | College Sports Commission; UConn Athletics, House Settlement Approved letter (2025-06-09), Charting a Course letter (2025-03-07) and staff promotions (2026-05-07); /nil/college/connecticut |
| Collective or NIL group | A UConn letter dated 2022-12-02 named two collectives, the D'Amelio Huskies Collective and Bleeding Blue for Good. A UConn letter dated 2025-03-07 says Bleeding Blue for Good "is no longer accepting donations" and that "Storrs Central powers the NIL opportunities for our Huskies"; Storrs Central's own site calls itself "an independent site" not affiliated with UConn, and its NIL role on 2026-10-22 was not confirmed from a primary source. UConn announced the UConn Huskies Exchange with Teamworks Influencer on 2025-09-04, "replacing the university's previous athlete marketplace partnership with Opendorse, which began in 2022". The athletics NIL page still links Opendorse for the marketplace and for disclosure, while the UConnHuskies.com/NILMarketplace address it names forwarded to the Huskies Exchange on 2026-10-22 | UConn Athletics, NIL updates (2022-12-02, 2025-03-07), Huskies Exchange release (2025-09-04) and Name, Image, and Likeness page; Storrs Central |
| Agents and representation | UConn's policy lets an athlete sign with a sports agent or attorney only if the athlete "submits a copy of the agreement to the University". The 2022 procedures allow professional service providers for NIL advice, contracts and marketing but not for professional athletic opportunities, require fees "consistent with typical industry arrangements" and disclosed in a written agreement, and bar UConn employees from steering athletes to a specific provider. Connecticut repealed its athlete agent registration law in 2018; § 10a-56 refers to agents acting under the federal Sports Agent Responsibility and Trust Act | UConn policy library; UConn NIL Procedures (2022-06-30), § II; /nil/college/connecticut |
| Compliance contact | UConn Office of Athletics Compliance, 2095 Hillside Road, Unit 1173, Storrs, CT 06269-1173, (860) 486-1211 (2026-27 handbook); oac@uconn.edu (2022 procedures). The athletics NIL page lists nil@uconn.edu for NIL questions and licensing@uconn.edu for questions on NIL and UConn branding | UConn Student-Athlete Handbook 2026-27; UConn NIL Procedures (2022-06-30); UConn Athletics, Name, Image, and Likeness page |
| State law | Conn. Gen. Stat. § 10a-56 (in force; last amended by P.A. 25-1 on 2025-03-03) lets schools pay athletes through endorsement and revenue sharing agreements under school policy, bars state appropriations for that pay, keeps pay records at public colleges such as UConn out of FOIA without the athlete's consent, and bars NCAA and conference action over permitted activity | /nil/college/connecticut |
What is specific to UConn
UConn's written NIL policy names revenue sharing directly: the policy library version revised on 2025-03-18 lets athletes sign revenue sharing agreements and endorsement contracts with UConn itself, as independent contractors, and says no state funds appropriated to UConn may pay for either. Because UConn is a public university in Connecticut, the state's 2025 law also keeps records of an individual athlete's NIL and revenue sharing pay out of Freedom of Information Act requests unless the athlete consents in writing. UConn's NIL education runs through Championship Labs at the Peter J. Werth Institute for Entrepreneurship and Innovation, which offers personal brand plans, mentoring and help launching a business. UConn's 2026-27 handbook pairs the NIL Go rule with an acknowledgment in which the athlete grants UConn and its authorized media partners "the irrevocable right and permission to" record team-related activities and to "Use my name, image, likeness, voice, and biographical information for commercial and non-commercial purposes", and it makes Media Day mandatory.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at UConn
Does UConn pay its athletes?
UConn is on the College Sports Commission's list of revenue-sharing schools for 2026-27, where the cap is about $21.58 million per school. UConn's NIL policy (revised 2025-03-18) allows revenue sharing agreements and endorsement contracts between athletes and UConn. In a letter dated 2025-06-09, Director of Athletics David Benedict wrote of the whole program: "This year, we intend to share $18 million, with the near-term goal of being fully funded." Connecticut law bars using state appropriations for this pay.
How do UConn athletes report NIL deals?
UConn's 2026-27 handbook says Division I athletes use NIL Go for third-party deals of $600 or more in the aggregate, and NCAA Bylaw 22.2.2.2 sets five business days. UConn's own policy asks for a copy of each third-party endorsement contract before any work under it, and the 2022 procedures name Opendorse as the disclosure platform.
What NIL collective works with UConn?
UConn named the D'Amelio Huskies Collective and Bleeding Blue for Good in 2022. A UConn letter dated 2025-03-07 says Bleeding Blue for Good no longer accepts donations and that Storrs Central powers Husky NIL opportunities; Storrs Central describes itself as independent of UConn, and its current role was not confirmed. UConn's own NIL marketplace is the UConn Huskies Exchange, announced with Teamworks Influencer on 2025-09-04.
What NIL deals are UConn athletes not allowed to sign?
UConn's NIL procedures (2022-06-30) list eight banned categories: tobacco and nicotine, alcohol, marijuana, controlled substance sellers, adult entertainment, substances banned in competition, gambling, and homework or paper writing services. Deals that conflict with UConn's sponsor contracts or interfere with team activities or classes are also barred.
Are UConn athletes' NIL and revenue sharing payments public?
Not individually. Connecticut's § 10a-56(f)(2) keeps records of an athlete's pay from endorsement contracts, employment or revenue sharing at a public college out of the Freedom of Information Act unless the athlete consents in writing. Public schools that revenue-share report only a yearly total and the number of athletes paid.
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