NIL BY SCHOOL · SEATTLE U · WEST COAST · CHECKED OCTOBER 23, 2026 ·

Seattle U NIL rules.

Seattle U opted into revenue sharing in July 2025 and moved its collective, Red White U, in-house to sign NIL deals with athletes. Washington has no general NIL law.

The short answer. Seattle University says it opted into revenue sharing as of July 2025 and brought its NIL collective, Red White U, in-house as an athletics gift fund that "allows Seattle University to enter NIL agreements directly with student athletes". The College Sports Commission's 2026-27 cap is about $21.58 million per school. Seattle U has not posted its written NIL policy; NIL Go reporting applies to third-party deals of $600 or more, and Washington, which has no general NIL statute, regulates agents through its Uniform Athlete Agents Act.

Leave is independent and is not affiliated with or endorsed by Seattle University, its athletics department or its conference. Everything here comes from what Seattle University, its conference, the state of Washington and the NCAA have published, linked under Sources and read on October 23, 2026. "Not published" means the school has not published it.

The rules at Seattle U

Seattle University · West Coast
QuestionWhat is publishedSource
School NIL policyNot published. Seattle U's 2021 Soar launch said its "NIL policy is designed to provide students a clear framework" and would be amended as rules changed, but no policy text is posted; the athletics site's NIL page had no body text on 2026-10-23Seattle U Athletics, Soar NIL program launch (2021-07-08) and Name, Image and Likeness page
How deals are disclosedNCAA: third-party deals of $600 or more are reported to NIL Go within five business days (Bylaws 22.2.2, 22.2.2.2). Seattle U's 2022 Redhawk Exchange release says a completed deal on the exchange produces a direct payment and "automate[s] a disclosure to the INFLCR Verified Compliance Ledger". A Seattle U disclosure rule or deadline was not published, and no Washington statute requires disclosure of NIL dealsSeattle U Athletics, Redhawk Exchange (2022-04-29); NCAA Division I Manual 2026-27; /nil/college/washington
Banned categoriesNo Washington statute lists banned NIL categories. Seattle U's own list: Not published/nil/college/washington
School marks and group licensingSeattle U and The Brandr Group run a group licensing program for all athletes (announced 2023-12-12) that uses athletes' NIL "co-branded with Seattle University logos and marks", paying royalties; athletes "maintain their NIL rights for other individual licensing and marketing activities". Seattle U's Victory GM partnership (2026-06-24) includes a Victory NIL Marketplace with "group licensing opportunities". A rule on individual use of Seattle U marks was not publishedSeattle U Athletics, The Brandr Group (2023-12-12) and Victory GM partnership (2026-06-24)
Revenue sharingVice President for Athletics Shaney Fink wrote on 2025-09-27: "As of July, we've opted into the revenue-sharing model, a significant step that positions us to remain competitive, especially as we transition into the highly competitive West Coast Conference." The College Sports Commission lists Seattle University as participating in 2026-27 and puts the cap at "approximately $21.58 million per school" (read 2026-10-23). Fink wrote that Seattle U now has "greater flexibility in how we allocate resources, collaborating with our coaches". No breakdown was publishedSeattle U Athletics, Fueling Success (2025-09-27); College Sports Commission
Collective or NIL groupRed White U, now in-house. Seattle U's Red White U page says the collective "has officially moved in-house and is now operated through the Athletics Department as a dedicated gift fund", which "allows us to enter into NIL agreements with Redhawk student athletes"; gifts are tax-deductible. Businesses and fans can also reach athletes through the Redhawk Exchange (INFLCR, launched 2022-04-29)Seattle U Athletics, Red White U; Fueling Success (2025-09-27); Redhawk Exchange (2022-04-29)
Agents and representationNot published by Seattle U. Washington's Uniform Athlete Agents Act (chapter 19.225 RCW) requires no state registration; an agent hands the athlete a signed disclosure form on the day of first contact, the act's "agency contract" includes a contract to negotiate an endorsement contract, and the athlete and agent notify the athletic director at least 72 hours before signing and again within 72 hours after/nil/college/washington
Compliance contactSeattle U Athletics Compliance: Eric Guerra, Associate Athletic Director for Compliance and Student Athlete Services, guerrae@seattleu.edu, 206-793-9605Seattle U Athletics, Compliance
State lawNarrow law. Washington has no general college NIL statute; RCW 42.52.807 covers employees of state universities, which Seattle University, a private university, is not, and chapter 19.225 RCW governs athlete agents at public and private schools/nil/college/washington

What is specific to Seattle U

Seattle University, which describes itself as a Jesuit Catholic university, returned to the West Coast Conference in 2025 (its first WCC home game in Seattle since 1980, its vice president wrote) and moved into the new model early. It opted into revenue sharing as of July 2025 and folded its collective, Red White U, into the athletics department as a gift fund so the university itself signs NIL agreements with athletes. Fink tied the change to recruiting: "NIL has become the final piece that completes the offer package". Seattle U announced a group licensing program with The Brandr Group in 2023, and in 2026 added Victory GM's NIL marketplace and a 35-lesson NIL and financial education playbook. In September 2026 it hired Joe Knight, previously executive director for NIL at the University of Washington, to lead revenue. Because Seattle U is private, Washington's 2024 NIL ethics carve-out for state university staff does not reach it.

How Leave fits

In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.

Questions about NIL at Seattle U

Does Seattle U pay its athletes?

Seattle University's vice president for athletics wrote on 2025-09-27, "As of July, we've opted into the revenue-sharing model", and the College Sports Commission lists it as participating for 2026-27, with a cap of about $21.58 million per school. Seattle U also says it enters NIL agreements directly with athletes through Red White U, now an athletics gift fund. No breakdown was published.

What happened to Red White U, the Seattle U NIL collective?

Seattle U says Red White U "has officially moved in-house and is now operated through the Athletics Department as a dedicated gift fund". Donations are tax-deductible, and the university uses the fund to enter NIL agreements with Redhawk athletes.

How do Seattle U Redhawks athletes report NIL deals?

NCAA Bylaws 22.2.2 and 22.2.2.2 call for reporting third-party deals of $600 or more to NIL Go within five business days. Deals made on the Redhawk Exchange create an automatic disclosure in INFLCR, per Seattle U's 2022 release. Seattle U has not posted its own deadline, and Washington law sets none.

Can Seattle U athletes sell jerseys with their name on them?

Seattle U's group licensing program with The Brandr Group, announced in December 2023, lets licensees sell products combining Seattle U logos with participating athletes' names and numbers, with royalties to the athletes. Athletes keep their NIL rights for individual deals.

Does Washington's NIL law apply to Seattle University?

Only in part. Washington has no general college NIL statute. Its one NIL provision, RCW 42.52.807, covers staff at state universities, and Seattle U is private. The state's Uniform Athlete Agents Act does cover athletes at private schools, including its first-contact disclosure form and 72-hour notice to the athletic director.

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SOURCES · CHECKED OCTOBER 23, 2026 · RE-CHECK JANUARY 15, 2027
Leave is independent and is not affiliated with or endorsed by Seattle University, its athletics department or its conference. Leave is software. It is not an athlete agent and does not negotiate, represent or arrange deals. This page summarizes what the school and the law published; it is not legal advice and not a ruling on anyone's eligibility. School policies, collectives and NCAA and College Sports Commission rules change often; the school's compliance office has the final word.

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