Leave is independent and is not affiliated with or endorsed by Georgia Institute of Technology, its athletics department or its conference. Everything here comes from what Georgia Institute of Technology, its conference, the state of Georgia and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.
The rules at Georgia Tech
| Question | What is published | Source |
|---|---|---|
| School NIL policy | Not published. Georgia Tech's NIL page (undated; read 2026-10-21) says current or prospective athletes "may not receive compensation which is contingent on enrolling at or continuing enrollment at Georgia Tech" and that "compensation cannot be tied to specific athletic performance or achievement". The 2025-26 Student-Athlete Code of Conduct (revised June 2025) says "Student-athlete conduct related to licensing activities or third-party NIL activities shall be governed by the GTAA NIL Licensing Conduct Policy for Student-Athletes and the incorporated Schedule therein"; that policy is not linked from Georgia Tech's NIL or compliance pages, and searches of the Georgia Tech Policy Library for "NIL" and "likeness" returned no results | Georgia Tech Athletics, Name, Image and Likeness; Student-Athlete Code of Conduct 2025-26; Georgia Tech Policy Library |
| How deals are disclosed | NIL Go for noninstitutional deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). Georgia Tech publishes no disclosure rule or platform of its own on the pages reviewed, and Georgia law no longer requires disclosure to the school (the repealed O.C.G.A. § 20-3-681(d)(2) did) | NCAA Division I Manual 2026-27; /nil/college/georgia |
| Banned categories | Not published. Georgia has no statute listing banned categories (the repealed article had none). Georgia Tech's NIL page bars pay contingent on enrollment or tied to specific athletic performance; no product or industry list is posted | Georgia Tech Athletics, Name, Image and Likeness; /nil/college/georgia |
| School marks and group licensing | Georgia Tech's NIL page says fans can buy licensed Georgia Tech apparel with an athlete's name and number and that "Student-athletes are compensated through a licensing model similar to professional sports leagues", and lists the GT Official Store, the NIL Store and Fanatics as "official NIL retailers". Its 2026-07-07 revenue release says licensing royalty revenue rose 31 percent in 2025-26, driven in part by "expanded name, image and likeness merchandise". No rules on athletes' use of Georgia Tech marks in their own NIL deals are published | Georgia Tech Athletics, Name, Image and Likeness; Georgia Tech Athletics Sets Revenue Record in 2025-26 (2026-07-07) |
| Revenue sharing | The College Sports Commission lists the Georgia Institute of Technology as a participating school for 2026-27, when the cap is "approximately $21.58 million per school". In October 2024, then athletic director J Batt wrote that programs "will need to make an additional financial investment of at least $20-22 million annually to participate in student-athlete revenue sharing at the maximum level, which is essential to compete with our peers", to be met through lower expenses, more fundraising and new revenue. On 2025-11-07, athletic director Ryan Alpert wrote, "At Georgia Tech, we are sharing the full $20.5 million that we are permitted to distribute to our student-athletes this year". No Georgia Tech statement of its 2026-27 total or any sport split was found | College Sports Commission, Revenue Sharing and Participating Schools; Georgia Tech Athletics, From the Desk of J Batt (2024-10-15) and From The Flats, A Letter from Ryan Alpert (2025-11-07) |
| Collective or NIL group | The Tech Way. Georgia Tech's NIL page calls it "A proud partner of Georgia Tech Athletics" that connects fans with experiences through monthly and annual memberships and connects business owners to a cost-savings program, and gives a thelinku.com email address for it. Georgia Tech's 2023-03-29 release called it an "NIL entity", launched in fall 2022, that "engages with individuals, businesses and monthly subscribers to fund NIL activities", and said Legends, which manages Georgia Tech's corporate partnerships and multimedia rights, facilitated the partnership. Athletic director Ryan Alpert's 2025-11-07 letter calls it "our collective, The Tech Way", says it "will renew their focus to identify business-to-business cost-savings opportunities", and names TheLinkU as a "new partner". On 2026-10-21 thetechway.com forwarded to a TheLinkU page that says "TheLinkU has officially taken over the management of The Tech Way" | Georgia Tech Athletics, Name, Image and Likeness, The Tech Way Becomes Proud Partner (2023-03-29) and From The Flats, A Letter from Ryan Alpert (2025-11-07); TheLinkU, The Tech Way members page |
| Agents and representation | Not published. Georgia Tech posts no agent policy or registration form on its compliance pages. Georgia's NIL agent rules went with the repealed article (former § 20-3-682 required athlete agents to be certified under Chapter 4A of Title 43 and attorneys to be licensed in Georgia); how Georgia's athlete agent law, Chapter 43-4A, reaches NIL-only work was not confirmed | Georgia Tech Athletics, Compliance; /nil/college/georgia |
| Compliance contact | Georgia Tech Athletics compliance office, Wardlaw Center, 177 North Avenue NW, Atlanta; the compliance staff directory lists Lance Markos, Senior Associate AD / Compliance (lmarkos@athletics.gatech.edu). The NIL page directs questions on how to support NIL activities to Simit Shah (sshah@athletics.gatech.edu), listed in the staff directory as Executive Associate AD / Administration, and businesses to JP Dardenne at Legends (jpdardenne@legends.net) | Georgia Tech Athletics, Compliance, Compliance staff directory, and Name, Image and Likeness |
| State law | Repealed. Georgia has had no college NIL statute since SB 153 repealed O.C.G.A. §§ 20-3-680 to 20-3-683 effective 2025-07-01; whether Governor Kemp's 2024 executive order barring NCAA and conference action against Georgia schools for NIL pay is still in effect could not be confirmed | /nil/college/georgia |
What is specific to Georgia Tech
Georgia Tech is a public university in a state that repealed its college NIL statute in 2025, so nearly every NIL rule for its athletes comes from the NCAA, the College Sports Commission and Georgia Tech itself, and Georgia Tech has posted only a few of its own. Its NIL page is short: two pay rules, The Tech Way, licensed name and number apparel, and contacts for businesses through Legends. The fuller rules sit in a GTAA NIL Licensing Conduct Policy that its Code of Conduct cites but that is not public on the pages reviewed. Its finances are more public: in October 2024 the then athletic director wrote that revenue sharing at the maximum level would take an extra $20-22 million a year; in November 2025 his successor, Ryan Alpert, wrote that Georgia Tech was sharing the full $20.5 million permitted that year; and in July 2026 Georgia Tech reported record revenue of $175 million for 2025-26, with licensing royalties up 31 percent on demand that included NIL merchandise. The Tech Way, the NIL partner Georgia Tech announced in 2023, is called "our collective" in Alpert's 2025-11-07 letter, which also names TheLinkU as a new partner; the page The Tech Way's old address forwards to says TheLinkU now manages it. In an October 2026 letter, Alpert wrote that "Georgia Tech supports the Protect College Sports Act", the federal bill passed by the Senate in September 2026, while "not in favor of every single provision".
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Georgia Tech
Does Georgia Tech pay its athletes?
The College Sports Commission lists Georgia Tech among the schools sharing revenue in 2026-27, under a cap of about $21.58 million per school. Athletic director Ryan Alpert wrote on 2025-11-07 that Georgia Tech was "sharing the full $20.5 million" it was permitted to distribute that year. Georgia Tech's NIL page also says athletes are paid through a licensing model when fans buy name and number apparel. No Georgia Tech statement of its 2026-27 total or how it is divided was found on its pages.
What NIL collective works with Georgia Tech?
Georgia Tech's NIL page names The Tech Way as "A proud partner of Georgia Tech Athletics". Georgia Tech described it in 2023 as an NIL entity that engages individuals, businesses and monthly subscribers to fund NIL activities, and athletic director Ryan Alpert's 2025-11-07 letter calls it "our collective" and names TheLinkU as a new partner. The Tech Way's website now forwards to a TheLinkU page, which says TheLinkU has taken over management of The Tech Way.
How do Georgia Tech athletes report NIL deals?
Through NIL Go, the College Sports Commission's system, for third-party deals of $600 or more, within five business days (NCAA Bylaw 22.2.2.2). Georgia Tech has not published a separate disclosure rule, and Georgia law no longer requires disclosure to the school.
Does Georgia have an NIL law for college athletes?
Not anymore. SB 153 repealed Georgia's college NIL article, O.C.G.A. §§ 20-3-680 to 20-3-683, effective 2025-07-01. Whether Governor Kemp's 2024 executive order on NIL pay still applies could not be confirmed.
What NIL rules has Georgia Tech published?
Two on its NIL page: no pay contingent on enrolling or staying at Georgia Tech, and no pay tied to specific athletic performance or achievement. Its Code of Conduct says NIL conduct is governed by a GTAA NIL Licensing Conduct Policy for Student-Athletes, which is not posted on the pages reviewed.
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