Leave is independent and is not affiliated with or endorsed by Liberty University, its athletics department or its conference. Everything here comes from what Liberty University, its conference, the state of Virginia and the NCAA have published, linked under Sources and read on October 23, 2026. "Not published" means the school has not published it.
The rules at Liberty
| Question | What is published | Source |
|---|---|---|
| School NIL policy | Liberty Athletics Name, Image, and Likeness Policy, "Policy Updated effective July 1, 2025", linked from the athletics site's NIL/Soar page. It covers the House settlement, Virginia Code § 23.1-408.1, staff facilitation of deals "consistent with NCAA rules, conference rules, and other applicable law", direct NIL pay from Liberty through a "Designated Individual", restricted categories, use of Liberty's marks and facilities, agents, disclosure and penalties | Liberty Athletics NIL Policy (2025) |
| How deals are disclosed | Policy: noninstitutional NIL payments or contracts worth $600 or more in aggregate go to NIL Go "within five (5) business days of execution" (NCAA Bylaws 22.2.2, 22.2.2.2). Athletes "shall disclose all proposed agreements (whether written or oral)" through INFLCR "before the execution of the agreement"; the policy calls this "not an approval process but a disclosure and review process". If a deal conflicts with a Liberty contract, Liberty discloses the relevant terms and decides whether to waive the conflict | Liberty Athletics NIL Policy (2025); Liberty Athletics, NIL/Soar Initiative; NCAA Division I Manual 2026-27 |
| Banned categories | A Virginia state ban, repeated in Liberty's policy: casinos or gambling, including sports betting; alcohol; adult entertainment; cannabis and its derivatives (not hemp); dangerous or controlled substances; performance enhancing drugs; drug paraphernalia; tobacco, alternative nicotine and electronic smoking products; and weapons, including firearms and ammunition. Liberty also bars NIL activities that conflict with its own policies, naming "The Liberty Way" | Liberty Athletics NIL Policy (2025); /nil/college/virginia |
| School marks and group licensing | Liberty's marks, logos, proprietary fonts and Liberty-produced photos and video (including edited versions with marks removed) may not be used without prior written permission, sought through the "Name, Image, Likeness – Limited Logo Use Form"; Liberty "may require compensation" for its IP. Team uniforms and logoed team apparel need express written permission; other facilities are rented on standard terms. Group licensing: Not published. Liberty's NIL Shops page links two athlete merchandise stores, the NIL Store (nil.store/liberty, launched 2025-08-05, "officially licensed by Liberty University") and Athlete's Thread | Liberty Athletics NIL Policy (2025); Liberty Athletics, NIL Shops; Liberty Athletics release (2025-08-05) |
| Revenue sharing | The College Sports Commission puts the 2026-27 cap at approximately $21.58 million per school and lists Liberty University as participating in 2026-27 (read 2026-10-23). Liberty's policy says it "has opted into the Settlement and will operate under these new guidelines". All NIL pay from Liberty "must be agreed to in writing and reviewed and approved by the Designated Individual", and prospective athletes may not receive it. No total is published | Liberty Athletics NIL Policy (2025); College Sports Commission |
| Collective or NIL group | Not named. Liberty's 2025-06-25 release moved donor NIL support into the Flames Club, letting donors "support NIL efforts through existing Sport Excellence Funds, aligned with the team(s) of their choice", and thanked "those who previously supported NIL through third-party collectives". Businesses can reach athletes through the Flames Exchange (INFLCR) | Liberty Athletics release (2025-06-25); Liberty Athletics, NIL/Soar Initiative |
| Agents and representation | Policy: athletes "are encouraged to secure legal counsel and other agent representation"; representatives must "be licensed pursuant to Virginia law", the representation may not be for a future professional contract, and NIL representation contracts "may not be for longer than the duration of the student-athlete's athletic career at Liberty". Liberty will not cut a scholarship over NIL pay or NIL representation. Virginia law: athlete agents register with the Department of Professional and Occupational Regulation, and athletes may cancel an agency contract within 14 days | Liberty Athletics NIL Policy (2025); /nil/college/virginia |
| Compliance contact | Liberty Athletics Compliance Office, Compliance@liberty.edu. Matt Anthony, Associate AD for Governance and Compliance, msanthony@liberty.edu | Liberty Athletics NIL Policy (2025); Liberty Athletics, Athletics Compliance and Staff Directory (read 2026-10-23) |
| State law | Virginia's § 23.1-408.1, which covers private colleges, bars the NCAA and conferences from stopping a school paying its athletes for NIL, bans nine deal categories and requires disclosure of an NIL agreement to the school before signing; in force | /nil/college/virginia |
What is specific to Liberty
Liberty folds NIL into its own departments and mission. Its Soar initiative (page posted 2020-10-28) teaches brand management, social media, financial planning, contracts and NIL agents, and points athletes to campus resources open to all students, such as the Intellectual Property Clinic and the Center for Financial Literacy. Since the House settlement, donors give to NIL through Flames Club Sport Excellence Funds tied to teams rather than through outside collectives, and any NIL pay from Liberty itself runs through a single "Designated Individual" named by the Athletic Director; the policy adds that coaches and staff "are not authorized to sign contracts on behalf of Liberty". The policy also lets Liberty, at its discretion, allow athletes to promote NIL activity while on call, but never inside the game-day facility, medical facilities or training rooms, and it applies Liberty's own code, The Liberty Way, to every deal.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Liberty
Does Liberty pay its athletes?
Liberty's NIL policy says it opted into the House settlement and may pay athletes for NIL directly, but only when the pay is "explicitly directed and authorized" by the Athletic Director or his designee, the "Designated Individual", and agreed to in writing. The College Sports Commission lists Liberty for 2026-27, with a cap of approximately $21.58 million per school. Liberty has not published a total.
How do Liberty athletes report NIL deals?
Liberty's policy asks athletes to disclose proposed agreements through INFLCR before signing, as a disclosure and review step rather than an approval. Noninstitutional deals worth $600 or more also go to NIL Go within five business days of signing.
What NIL collective works with Liberty?
Liberty names no collective. Its 2025-06-25 release says donors now support NIL through Flames Club Sport Excellence Funds for the teams they choose, and it thanked fans who had given through third-party collectives before. Businesses can reach athletes through the Flames Exchange.
What can't Liberty athletes promote?
Virginia law and Liberty's policy bar NIL pay tied to gambling and sports betting, alcohol, adult entertainment, cannabis, controlled substances, performance enhancing drugs, drug paraphernalia, tobacco and vaping products, and weapons including firearms. Deals also may not conflict with The Liberty Way or NCAA and conference rules.
Can a Liberty athlete's NIL agent contract last past college?
Not under Liberty's policy, which says representation contracts with lawyers and agents for NIL "may not be for longer than the duration of the student-athlete's athletic career at Liberty" and may not cover a future professional contract.
Be your own agent. Leave.
