NIL BY SCHOOL · OLE MISS · SEC · CHECKED OCTOBER 21, 2026 ·

Ole Miss NIL rules.

Ole Miss has athletes report every NIL deal, any amount, in NIL Go within five business days, with pay only once cleared. It calls The Grove Collective its official one.

The short answer. Ole Miss Athletics Compliance's Name, Image, and Likeness Policy (last updated 2025-08-22) says athletes "must disclose all NIL transactions, regardless of amount or value of compensation, in NIL Go within five (5) business days of execution", may only accept pay for NIL activity "marked as CLEARED by NIL Go", and "should not perform any deliverables" until then. Ole Miss calls The Grove Collective "the official collective of Ole Miss Athletics", and the College Sports Commission lists the University of Mississippi as a participating school in revenue sharing for 2026-27. Mississippi law bars paying athletes from State General Fund money and makes anyone who pays an Ole Miss athlete to transfer, before notice of intent to transfer, liable to the school for three times the amount (/nil/college/mississippi).

Leave is independent and is not affiliated with or endorsed by The University of Mississippi, its athletics department or its conference. Everything here comes from what The University of Mississippi, its conference, the state of Mississippi and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.

The rules at Ole Miss

The University of Mississippi · SEC
QuestionWhat is publishedSource
School NIL policyOle Miss Athletics Compliance, "Name, Image, and Likeness Policy", last updated 2025-08-22, linked from the compliance Agents page. It covers review and penalties, permissible and prohibited activities, reporting, education, date and time limits, team events, facilities, marks, representation and international athletes. It says NIL compensation "may be secured or compensated based, in whole or in part, on their athletics skill or reputation" but not "based on their athletics performance or achievement", that all transactions are reviewed "based on payor association, valid business purpose, and fair range of compensation", and that any potential violation "is reviewable by the compliance office". The 2025-26 Student-Athlete Handbook has no NIL sectionOle Miss Athletics, NIL Policy (2025-08-22); Student-Athlete Handbook 2025-26
How deals are disclosedNIL Go for third-party deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). Ole Miss's policy goes further: athletes register a NIL Go account, disclose "all NIL transactions, regardless of amount or value of compensation" within five business days of execution, "may only accept compensation" for activities reported in and marked "CLEARED" by NIL Go, and "should not perform any deliverables" until a deal is cleared; institutional support for an athlete's NIL activity is contingent on clearance. Mississippi law lets a school require disclosure before an agreement is entered (Miss. Code 37-97-105(4))Ole Miss NIL Policy (2025-08-22), sections II and IV; NCAA Division I Manual 2026-27; Miss. Code 37-97-105(4)
Banned categoriesOle Miss's policy prohibits NIL contracts for the endorsement or promotion of brands, products or services involving gambling; sports betting; controlled substances; "Marijuana, tobacco, or alcohol company, brand or products"; alternative or electronic nicotine products; adult entertainment; or anything "reasonably considered to be inconsistent with the values or mission of Ole Miss or that negatively impacts or reflects adversely on the institution or its athletic programs". It also bars pay based on athletic performance and agreements that conflict with an Ole Miss contract or rule unless approved in writing. The list follows Miss. Code 37-97-107(7)Ole Miss NIL Policy (2025-08-22), section III; Miss. Code 37-97-107(7)
School marks and group licensingOle Miss's policy says Ole Miss "has sole discretion to control the authorized use of its marks and logos" and athletes cannot be paid or sign an NIL agreement using its marks, logos or designs "without prior written approval from Ole Miss". Using any university facility for NIL requires permission through the facilities use process, and Ole Miss decides athletes' apparel and gear at university, department and team events, competitions and travel. Ole Miss says Ole Miss Sports Properties, its Learfield multimedia rightsholder, and Learfield's Impact NIL service work with businesses on NIL. No group licensing program is publishedOle Miss NIL Policy (2025-08-22), sections VII to IX; Ole Miss Athletics release (2025-06-12)
Revenue sharingThe College Sports Commission puts the 2026-27 cap at approximately $21.58 million per school and lists the University of Mississippi as a participating school for 2026-27. Ole Miss Athletics wrote on 2025-01-31, pending approval of the settlement, that "Ole Miss and other institutions are preparing to share approximately $20-22 million with student athletes beginning with the 2025-26 academic year", and Vice Chancellor for Intercollegiate Athletics Keith Carter said on 2025-06-12 that Ole Miss has "a commitment to millions of dollars in new scholarships along with revenue sharing". In January 2025 Ole Miss created a Senior Associate AD for Strategy and Cap Management to "develop and implement revenue-sharing models and scholarship allocations". No 2026-27 figure is published. Mississippi law bars using State General Fund appropriations for this pay (Miss. Code 37-97-107(9))Ole Miss Athletics releases (2025-01-22, 2025-01-31, 2025-06-12); College Sports Commission
Collective or NIL groupThe Grove Collective. Ole Miss Athletics calls it "The official collective of Ole Miss Athletics" (2025-08-26) and says it launched in early 2022; on 2025-06-12 Ole Miss said it "will remain a key partner" and that Magnolia Sports Group, "the corporate marketing agency of The Grove Collective, will help identify, solicit and source NIL opportunities". On 2025-09-15 Ole Miss announced a Grove Collective membership drive, with memberships from $21 a month and $10 for students. On 2026-02-10 Ole Miss announced a partnership integrating TheLinkU into its NIL infrastructure, "including collaborations with The Grove Collective". The Grove Collective's site was live on 2026-10-21Ole Miss Athletics releases (2025-06-12, 2025-08-26, 2025-09-15, 2026-02-10); The Grove Collective site
Agents and representationOle Miss's policy lets athletes obtain professional representation, including athlete agents and attorneys, or use an advisor, for NIL; athlete agents register with the Mississippi Secretary of State and complete Ole Miss's compliance registration; athletes may not secure representation for future professional contract negotiations while competing; and athletes disclose any agent, attorney or advisor to the compliance office. The policy says that "Per state law" athletes disclose their intent to enter a representation agreement "within seven (7) days" and the existence of an agency contract "within seventy-two (72) hours". The compliance Agents page says agents, advisors and marketing representatives register with both the Secretary of State and Ole Miss before contacting athletes or their families, and links an Ole Miss agent registration form (posted 2025-11-24)Ole Miss NIL Policy (2025-08-22), sections X and XI; Ole Miss Compliance, Agents; Miss. Code Title 73, Chapter 42
Compliance contactOle Miss Athletics Compliance, Department of Intercollegiate Athletics, P.O. Box 1848, University, MS 38677; phone (662) 915-1594Ole Miss Athletics, Compliance
State lawMississippi's college NIL law (Miss. Code 37-97-101 to 37-97-109) is in force: since 2025-07-01 a school may share athletics revenue with athletes or pay them for publicity rights, but not from State General Fund appropriations; the statute bans categories such as gambling, alcohol and tobacco; and anyone who pays or promises pay to induce an athlete at a Mississippi school to transfer, before notice of intent to transfer, is liable to that school for three times the amount/nil/college/mississippi

What is specific to Ole Miss

Ole Miss has tied its own rules to NIL Go clearance. Where NCAA bylaws send deals of $600 or more to NIL Go, Ole Miss's 2025 policy has athletes report every NIL transaction, "regardless of amount or value of compensation", accept pay only once NIL Go marks it "CLEARED", hold deliverables until then, and get institutional support for NIL activity only after clearance. Around that rule sits a structure of named partners: The Grove Collective, which an Ole Miss release of 2025-08-26 calls "The official collective of Ole Miss Athletics"; Magnolia Sports Group, the collective's corporate marketing agency; Ole Miss Sports Properties and Learfield; and, since February 2026, TheLinkU. Ole Miss also created a Senior Associate AD for Strategy and Cap Management in January 2025, a role it said would "drive the financial vision for student-athlete recruitment, retention and Name, Image, and Likeness". The policy closes with a note to international athletes not to engage in NIL "without the guidance" of their own advisor, attorney or the university's Office of Global Engagement.

How Leave fits

In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.

Questions about NIL at Ole Miss

Does Ole Miss pay its athletes?

The College Sports Commission lists the University of Mississippi as a participating school in revenue sharing for 2026-27, when the cap is approximately $21.58 million per school. Ole Miss wrote on 2025-01-31, before the settlement was approved, that "Ole Miss and other institutions are preparing to share approximately $20-22 million" with athletes from 2025-26, and in June 2025 Keith Carter cited "a commitment to millions of dollars in new scholarships along with revenue sharing". Mississippi law bars using State General Fund appropriations for this pay. Ole Miss publishes no per-athlete amounts.

How do Ole Miss athletes report NIL deals?

Ole Miss's NIL policy (2025-08-22) has athletes register for NIL Go and disclose every NIL transaction, regardless of amount, within five business days of execution. It says athletes may only accept pay for activities NIL Go has marked "CLEARED" and should not perform deliverables before that. NCAA Bylaws 22.2.2 and 22.2.2.2 set the NCAA's own threshold at $600 or more.

What NIL collective works with Ole Miss?

The Grove Collective, which Ole Miss Athletics calls "The official collective of Ole Miss Athletics" and says launched in early 2022. Ole Miss says Magnolia Sports Group, the collective's corporate marketing agency, sources NIL opportunities with businesses, and since 2026-02-10 TheLinkU has been part of Ole Miss's NIL setup in collaboration with the collective.

What NIL deals are banned at Ole Miss?

Ole Miss's policy bars endorsing or promoting gambling, sports betting, controlled substances, marijuana, tobacco or alcohol companies and products, vaping and nicotine products, adult entertainment, and anything inconsistent with Ole Miss's values or mission or that reflects adversely on it. It also bars pay based on athletic performance. Mississippi law sets the same core list (Miss. Code 37-97-107(7)).

Can another school's supporters pay an Ole Miss athlete to transfer?

Mississippi law says any person or entity, wherever based, that gives or promises revenue share or NIL pay to an athlete enrolled at or signed with a Mississippi school to induce a transfer, before the athlete has given notice of intent to transfer under association or conference rules, is liable to that school for three times the amount, in a Mississippi state court (Miss. Code 37-97-109(3)).

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SOURCES · CHECKED OCTOBER 21, 2026 · RE-CHECK JANUARY 15, 2027
Leave is independent and is not affiliated with or endorsed by The University of Mississippi, its athletics department or its conference. Leave is software. It is not an athlete agent and does not negotiate, represent or arrange deals. This page summarizes what the school and the law published; it is not legal advice and not a ruling on anyone's eligibility. School policies, collectives and NCAA and College Sports Commission rules change often; the school's compliance office has the final word.

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