Leave is independent and is not affiliated with or endorsed by St. John's University, its athletics department or its conference. Everything here comes from what St. John's University, its conference, the state of New York and the NCAA have published, linked under Sources and read on October 22, 2026. "Not published" means the school has not published it.
The rules at St. John's
| Question | What is published | Source |
|---|---|---|
| School NIL policy | "St. John's University Name, Image & Likeness (NIL) Policies (updated April 25, 2022)", posted on the athletics site on 2023-02-07 with an NIL disclosure form and a copy of New York's NIL law. It allows pay for NIL in athletic and non-athletic business activity but not "in exchange for athletic performance or attendance at St. John's", says NIL pay will not affect grant-in-aid, and says athletic department staff "shall not be involved in the promotion, operation, or development" of athletes' NIL activity. It also says a representation or NIL contract "may not extend beyond their participation in an athletic program at St. John's". No newer policy was found on the athletics site | St. John's Athletics, NIL Policies (updated 2022-04-25) |
| How deals are disclosed | NCAA: third-party deals of $600 or more go to NIL Go within five business days (Bylaws 22.2.2, 22.2.2.2). New York: an athlete "shall disclose the contract in advance of executing it" to a college official the college designates (§ 6438-c(6)(b)). St. John's 2022 policy asks athletes to disclose "all of the details" of an NIL agreement, "including a copy of the final NIL agreement with all signatures", within five days through the INFLCR app; the 2021 disclosure form says failure to disclose "may impact your eligibility". A 2024-05-30 St. John's release says that when a deal is finalized in the Influencer or Opendorse platforms, athletes "complete a compliance disclosure that is registered with the St. John's Department of Athletics" | St. John's Athletics, NIL Policies (2022-04-25), NIL Disclosure Form and NIL in Sport minor release (2024-05-30); NCAA Division I Manual 2026-27; /nil/college/new-york |
| Banned categories | New York has no state list; a college may assert a conflict where a deal would reasonably be judged to cause it financial loss or reputational damage. St. John's policy bars endorsements of alcohol, tobacco products, e-cigarettes or other nicotine delivery devices, a seller or dispensary of a controlled substance, anabolic steroids, sports betting, casino gambling, or an adult entertainment business. NIL activity may not cause an athlete to miss classes, practices, team travel or competition | St. John's Athletics, NIL Policies (2022-04-25); /nil/college/new-york |
| School marks and group licensing | Athletes may refer to their athletics involvement and to St. John's, but "may not use any St. John's mark without first obtaining permission in writing"; the 2022 policy says licensing is cleared with Learfield IMG College CLC, and campus use goes through Conference Services. St. John's launched group licensing with The Brandr Group on 2021-11-02 (voluntary; three or more athletes from one sport or six from several) and the officially licensed St. John's NIL Store with Campus Ink on 2025-02-06; the athletics site's "NIL Merchandise" link now goes to Athletes Thread | St. John's Athletics, NIL Policies (2022-04-25), Brandr Group release (2021-11-02) and NIL Store release (2025-02-06) |
| Revenue sharing | The College Sports Commission lists St. John's as participating in 2026-27 and puts the cap at "approximately $21.58 million per school" (read 2026-10-22). Athletic Director Ed Kull wrote on 2025-06-13 that funding "will be primarily focused on our Men's and Women's Basketball programs" and opened the Red Storm Legacy Investment Fund for tax-deductible gifts to revenue sharing. St. John's announced donor matches for the fund on 2025-12-10, 2026-01-21 (for women's basketball) and 2026-03-13, and a 2025-10-29 memorabilia partnership it says supports revenue sharing. Kull's 2026-02-18 letter says the fund lets donors "contribute directly to revenue sharing efforts in institutional Name, Image and Likeness agreements". No allocation by sport or amount was published | College Sports Commission; St. John's Athletics, messages from Ed Kull (2025-06-13, 2026-02-18) and fund releases (2025-12-10, 2026-01-21, 2026-03-13) |
| Collective or NIL group | A St. John's release dated 2024-05-30 says "the Department of Athletics also supports NIL Collectives that work with numerous Red Storm student-athletes" and names Storm Marketing and Flat Top Collective, with membership plans through each. On 2026-10-22 both sites were live: Storm Marketing (stormmarketingny.com) says it works "to both improve the lives of St. John's student athletes, as well as grow our client's brand through NIL opportunities", and the Flat Top Fund (flattopfund.com) asks supporters to "Help elevate St. John's into a premier NIL school" and says collectives "operate independent of the university and athletic departments". No later St. John's page reviewed names a collective. The 2025-06-13 letter says athletes may still sign third-party deals "with businesses and collectives" and points supporters to the Opendorse marketplace, which the athletics site links as "NIL Marketplace". The Red Storm Legacy Investment Fund is St. John's own fund for revenue sharing, not a collective | St. John's Athletics, NIL in Sport minor release (2024-05-30), message from Ed Kull (2025-06-13) and site navigation; Storm Marketing; Flat Top Fund |
| Agents and representation | St. John's policy allows representation by an athlete agent or attorney for NIL and says an agent "must have a valid license to practice in New York State under our state's athlete agent law, if applicable". St. John's posts an Agent Registration Application (registration valid two years) that cites General Business Law article 39-E. New York law requires agents to be registered under article 39-E and attorneys licensed in New York; the agent and athlete each notify the athletic director within 72 hours of an agency contract, and the athlete may cancel within five days | St. John's Athletics, NIL Policies (2022-04-25) and Agent Registration Application; /nil/college/new-york |
| Compliance contact | St. John's Athletics Compliance; the staff directory lists Matt Anthony, Associate Athletics Director for Compliance (anthonym@stjohns.edu), and Shelby Thomas, Assistant Director of Compliance (shelby.thomas@stjohns.edu). The 2021 NIL disclosure form still names a former compliance contact | St. John's Athletics, Staff Directory; NIL Disclosure Form |
| State law | N.Y. Educ. Law § 6438-c (in force since 2023-01-01) lets athletes earn from NIL and hire registered agents or licensed lawyers, requires disclosure of each contract before signing, and bars the NCAA and conferences from penalizing colleges over NIL | /nil/college/new-york |
What is specific to St. John's
St. John's ties NIL to its classroom: its Name, Image, and Likeness in Sport minor (renamed 2024-05-30 from Sports Leadership and Branding, launched in 2021 with the St. John's UNLIMITED program) is a 15-credit program with the Tobin College of Business and the Collins College of Professional Studies, open to athletes and other students, covering personal finance, sports marketing, social media and sports law. For revenue sharing, St. John's created a dedicated fund, the Red Storm Legacy Investment Fund, in June 2025 and says the money goes primarily to men's and women's basketball. Its posted NIL policy is older than New York's law and asks for disclosure within five days after a deal is signed, while the state statute calls for disclosure before signing.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at St. John's
Does St. John's pay its athletes?
St. John's is on the College Sports Commission's list of revenue-sharing schools for 2026-27, where the cap is about $21.58 million per school. Athletic Director Ed Kull wrote on 2025-06-13 that revenue sharing is primarily focused on men's and women's basketball, funded through the Red Storm Legacy Investment Fund. No amounts by sport were published.
How do St. John's athletes report NIL deals?
Three rules apply. New York's § 6438-c(6)(b) calls for disclosing each NIL contract to a designated college official before signing it. St. John's 2022 policy asks for the signed agreement within five days through INFLCR. NCAA Bylaws 22.2.2 and 22.2.2.2 call for reporting third-party deals of $600 or more to NIL Go within five business days.
Is there an NIL collective for St. John's?
A St. John's release dated 2024-05-30 says its athletics department "supports NIL Collectives" and names Storm Marketing and Flat Top Collective; both groups' sites were live on 2026-10-22, and the Flat Top Fund says collectives operate independently of the university. St. John's 2025-06-13 letter points supporters to its Opendorse NIL marketplace for third-party deals and to the Red Storm Legacy Investment Fund, its own fund for revenue sharing.
Does an NIL agent need a license to represent a St. John's athlete?
New York's § 6438-c(4)(b) says athlete agents must be registered under General Business Law article 39-E and lawyers must be licensed in New York. St. John's policy repeats that an agent needs a valid New York license "if applicable", and St. John's keeps its own agent registration application.
What NIL deals are banned at St. John's?
St. John's 2022 policy bars endorsements of alcohol, tobacco, e-cigarettes and nicotine devices, controlled substance sellers or dispensaries, anabolic steroids, sports betting, casino gambling and adult entertainment. New York law adds no list of its own.
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