Leave is independent and is not affiliated with or endorsed by Syracuse University, its athletics department or its conference. Everything here comes from what Syracuse University, its conference, the state of New York and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.
The rules at Syracuse
| Question | What is published | Source |
|---|---|---|
| School NIL policy | "Syracuse University Name, Image, Likeness Interim Policy for Student-Athletes (Updated August 8, 2025)", linked as "NIL" from the Compliance Policies page (file SU_Interim_NIL_Policy__Updated_8.6.25, posted 2025-09-22). It says athletes may be paid for "the bona fide use of their NIL" but not "in exchange for their athletic ability, athletic performance, or achievements or attendance at the University"; bars use of Syracuse names, logos, colors, uniforms or other marks without prior written permission from the Office of Trademark Licensing; bars contracts that conflict with a University or Athletics Department contract; bars NIL activity that conflicts with team activities or causes missed class; and requires prior approval from the Office of Athletic Compliance for an appearance at a Syracuse athletic event "on behalf of a third-party (individual or entity) they are contracted with". Earlier versions (one "Revised to Reflect NCAA Policy Changes for 2023", one headed "Updated August 1, 2024") are still posted | Syracuse Athletics, Compliance Policies and NIL Interim Policy (2025); earlier policies (2023, 2024) |
| How deals are disclosed | NIL Go for noninstitutional deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). Syracuse's 2025 policy says athletes "are encouraged to disclose all NIL activity regardless of value" to the Office of Athletics Compliance "prior to executing" a contract, and are "required to disclose" activities with the same parties totaling $600 or more "through the NILGO clearinghouse", "not later than 5 days after entering into or signing an agreement"; it says "Email is not an acceptable reporting method" and neither is mentioning the activity to a coach. Syracuse's NIL Go presentation for student-athletes (posted 2025-09-22) says new deals "must be reported within five business days". New York law (Educ. Law § 6438-c(6)(b)) has the athlete disclose a contract "in advance of executing it" to an official the college designates; the section does not define "college", so whether it reaches a private university is not settled by its text | Syracuse Athletics, NIL Interim Policy (2025) and NIL Go presentation; NCAA 2026-27 Division I Manual; /nil/college/new-york |
| Banned categories | Syracuse's policy bars contracts that "could cause financial loss or reputational damage" to the University, including endorsements in these industries: "alcoholic beverages, tobacco or electronic smoking marijuana or cannabidiol (CBD), prescription or performance-enhancing drugs, casinos or sports gambling, adult entertainment, firearms or ammunition, illegal substances or activities" (the 2023 version reads "tobacco or electronic smoking, marijuana"). New York's statute lists no banned categories but lets a college assert a conflict for "financial loss or reputational damage" | Syracuse Athletics, NIL Interim Policy (2025, 2023); /nil/college/new-york |
| School marks and group licensing | Use of Syracuse marks needs prior written permission from the Office of Trademark Licensing, and athletes may not sell team-issued gear until their eligibility ends. Syracuse's NIL site says athletes "have the opportunity to co-license the University's trademarks and logos and their likeness through a group licensing agreement with The Brandr Group" and links the Syracuse NIL Store (syracuse.nil.store), launched with Campus Ink on 2023-01-09 to sell "officially licensed Syracuse NIL apparel" | Syracuse Athletics, NIL Interim Policy (2025), NIL at Syracuse and NIL Store release (2023-01-09) |
| Revenue sharing | The College Sports Commission puts the 2026-27 cap at approximately $21.58 million per school and lists Syracuse University among participating schools for 2026-27. Syracuse's Revenue Sharing and NIL FAQs say revenue sharing "comes from Syracuse Athletics resources", that for 2025-26 schools "may distribute up to $20.5 million per institution, and Syracuse shares at the maximum level allowable", and that NIL money "does not count toward the revenue-sharing cap". The One Orange Alliance release (2026-04-21) refers to "the maximum in revenue-share that many student-athletes receive from the University". No 2026-27 Syracuse figure is published | Syracuse Athletics, Revenue Sharing and NIL FAQs and One Orange Alliance release (2026-04-21); College Sports Commission |
| Collective or NIL group | One Orange Alliance, which Syracuse's NIL site calls "a third-party NIL marketing agency serving all 20 varsity sports". The 2026-04-21 release says it was "formerly SU Football NIL", works "in partnership with" Syracuse Athletics, and takes contributions from individuals and corporate partners; Syracuse's FAQs point fans to it for NIL support and to the 'Cuse Athletic Fund for revenue sharing. Earlier groups: Orange United, called "The preferred NIL Collective for Syracuse University student-athletes" in a 2023-09-12 release (orangeunited.com redirected to a domain-for-sale page on 2026-10-21), and Athletes Who Care, Inc., a 501(c)(3) charity formed in 2022, named in the same release | Syracuse Athletics, NIL at Syracuse, One Orange Alliance page and release (2026-04-21), Revenue Sharing and NIL FAQs, Orange United release (2023-09-12) |
| Agents and representation | Syracuse's 2025 policy says any agent, agency or advisor "must register with the Office of Athletics Compliance prior to entering into any contract or agreement" with an athlete, may assist "only" with NIL and not future professional representation, and that athlete agents must also be "registered with the state of New York prior to contacting" an athlete and attorneys acting as agents must be members of the New York State Bar. Syracuse's Agent & Amateurism Program Policy (rev. 2021-07-01) covers NIL representatives, says registrations "must be renewed every three years" and that agents "must provide written notice" to Compliance within 48 hours of signing a contract with an athlete. State law: Educ. Law § 6438-c and General Business Law article 39-E (Secretary of State registration; agent and athlete each notify the athletic director within 72 hours of signing an agency contract or before the next athletic event, whichever is earlier) | Syracuse Athletics, NIL Interim Policy (2025), Agent Program Policy and Agent Registration Form (2024); /nil/college/new-york |
| Compliance contact | Syracuse University Office of Athletic Compliance (cuse.com/sports/2025/9/19/syracuse-university-office-of-athletic-compliance). Its staff directory lists Megan Travis, Director of Corporate Compliance & Director of Athletic Compliance, for "Third Party Name, Image and Likeness"; the Agents page gives Stephen Clacherty, Associate Athletics Director for Compliance, at 315-443-3055. Businesses seeking athletes are pointed to SyracuseNIL@syr.edu | Syracuse Athletics, Office of Athletic Compliance, Staff Directory, Agents page and One Orange Alliance page |
| State law | In force. N.Y. Educ. Law § 6438-c lets college athletes earn NIL pay, requires disclosure of each contract to the college before signing, lets the college assert conflicts, and requires agents to be registered under General Business Law article 39-E or licensed New York lawyers. The section does not define "college"; whether it reaches a private university such as Syracuse is not settled by its text | /nil/college/new-york |
What is specific to Syracuse
Syracuse puts its third-party NIL work under one outside name. One Orange Alliance began as SU Football NIL in the fall of 2023 and, as of the 2026-04-21 announcement, serves every varsity sport; incoming Director of Athletics Bryan B. Blair said "aligning third-party NIL efforts for each of our programs under one entity" would better position Syracuse teams. Syracuse's own FAQs draw the line athletes ask about: revenue sharing "comes from Syracuse Athletics resources", NIL "comes from outside sources", and athletes can receive both. The NIL site says Syracuse "had the country's first co-licensed NIL deal with a student-athlete", that athletes from all 20 sports have submitted NIL deals, and that NIL education runs through the David B. Falk College of Sport and Human Dynamics. The policy adds rules found at few schools: international athletes "should not participate in any NIL activity without guidance" from Compliance, and an appearance at a Syracuse athletic event on behalf of a third party an athlete is contracted with needs prior approval. Syracuse also posts an NIL FAQ for international student-athletes on F-1 visas (dated 2024-11-06), which says NIL deals requiring any action in the U.S. would "likely be considered impermissible employment", while passive income such as licensing is "generally permissible". In February 2026 Syracuse added Out2Win, a platform founded by a Syracuse alumnus, to support "NIL education, athlete positioning, and brand partnership development".
New York law at a private university
New York's NIL statute, Educ. Law § 6438-c, speaks of "college" athletes but does not define "college" (see /nil/college/new-york), so whether it reaches a private university like Syracuse is not settled by its text. Syracuse's policy reads alongside it: both require New York agent registration or bar membership for representatives, and both let the school object to deals that could cause "financial loss or reputational damage". They differ on timing. The statute has the athlete disclose each NIL contract to a designated college official before signing; Syracuse's 2025 policy encourages disclosure before signing and requires NIL Go reporting "not later than 5 days after entering into or signing an agreement".
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Syracuse
Does Syracuse pay its athletes?
Yes, through House settlement revenue sharing. Syracuse Athletics' Revenue Sharing and NIL FAQs say that for 2025-26, when schools could distribute up to $20.5 million, "Syracuse shares at the maximum level allowable by that settlement". The College Sports Commission lists Syracuse University as participating in 2026-27, with a cap of approximately $21.58 million per school. Syracuse has not published how the money is divided.
What NIL collective works with Syracuse?
Syracuse names One Orange Alliance, "a third-party NIL marketing agency serving all 20 varsity sports", formerly SU Football NIL. Its release of 2026-04-21 says it connects corporate partners with Syracuse athletes for appearances, social media and advertising, and takes contributions from fans. Orange United, named the "preferred NIL Collective" in 2023, is not named on Syracuse's current NIL pages.
How do Syracuse athletes report NIL deals?
Syracuse's 2025 policy says deals with the same parties totaling $600 or more are disclosed "through the NILGO clearinghouse" "not later than 5 days after entering into or signing an agreement", and that email or mentioning it to a coach does not count; NCAA Bylaw 22.2.2.2 sets five business days. The policy encourages disclosure of all NIL activity, of any value, to the Office of Athletics Compliance before signing. New York law has athletes disclose each NIL contract to a college official before signing it; whether that statute reaches private colleges is not settled by its text.
What NIL deals can't Syracuse athletes do?
The policy bars endorsements in these industries, as written: "alcoholic beverages, tobacco or electronic smoking marijuana or cannabidiol (CBD), prescription or performance-enhancing drugs, casinos or sports gambling, adult entertainment, firearms or ammunition, illegal substances or activities". It also bars deals that conflict with a Syracuse contract; pay for athletic performance or for attending Syracuse; and use of Syracuse marks or facilities without written approval.
Does an NIL agent need to register to represent a Syracuse athlete?
Yes, twice. Syracuse's policy has agents, agencies and advisors register with the Office of Athletics Compliance before signing an athlete, and athlete agents register with New York's Secretary of State before contacting one, and a lawyer acting as an agent "must be a member in good standing of the New York State Bar". New York law also has the agent and the athlete each notify the athletic director within 72 hours of signing an agency contract or before the next athletic event, whichever is earlier.
Be your own agent. Leave.
