Leave is independent and is not affiliated with or endorsed by Auburn University, its athletics department or its conference. Everything here comes from what Auburn University, its conference, the state of Alabama and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.
The rules at Auburn
| Question | What is published | Source |
|---|---|---|
| School NIL policy | Not published. Auburn Athletics' former NIL page (auburntigers.com/nil) returned "not found" on 2026-10-21, and the compliance pages (Home, Prospects, Boosters, FAQ, Forms) carry no NIL policy | Auburn Athletics, Compliance pages (read 2026-10-21) |
| How deals are disclosed | NIL Go for third-party deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). Auburn has not published a disclosure process or portal of its own on its athletics site | NCAA 2026-27 Division I Manual |
| Banned categories | Not published. No Alabama statute lists banned categories now (the 2021 list was repealed in 2022), and Auburn's athletics site publishes no category list | Auburn Athletics, Compliance pages (read 2026-10-21) |
| School marks and group licensing | Not published. The athletics site has no page on athletes' use of Auburn marks or group licensing for NIL | Auburn Athletics (read 2026-10-21) |
| Revenue sharing | The College Sports Commission puts the 2026-27 cap at approximately $21.58 million per school and says every SEC member participates in 2026-27. Auburn's own statements: Cohen's letter of 2025-06-07 says Auburn is "fully funding revenue sharing, a $20.5 million investment" and "will also allocate 113.8 additional scholarships year-over-year, at a projected cost of $5.49 million"; the WarEagle+ release of 2025-07-31 says Auburn is "investing more than $25 million into expanded scholarships and revenue sharing". No 2026-27 figure is published | Auburn Athletics, From the Desk of John Cohen (2025-06-07) and WarEagle+ release (2025-07-31); College Sports Commission |
| Collective or NIL group | On To Victory (OTV). Cohen's 2025 letter says donations to OTV "provide Auburn with a competitive edge both in recruiting and retaining elite student-athletes". On 2025-07-31 Auburn Athletics and Auburn Sports Properties combined the former On To Victory membership platform with the WarEagle+ Content Network; the release describes "the transition of the monthly subscription platform to Auburn Sports Properties" and says "the new Playfly MAX team at Auburn Sports Properties will work diligently to connect Auburn student athletes with businesses for NIL partnerships across the region". In the same release Brett Whiteside describes On To Victory as continuing "their hard work of supporting Auburn student-athletes through events, fan experience opportunities, fundraising and gifts". On 2026-05-27 Auburn Athletics announced an On To Victory Trading Card and Sports Memorabilia Show at Neville Arena for Aug. 22-23 | Auburn Athletics releases (2025-06-07, 2025-07-31, 2026-05-27) |
| Agents and representation | Auburn's compliance Forms page links the Alabama Secretary of State's athlete agent registration and Auburn's own "Agents Policy and Procedure" form for registering in "the Auburn University Athlete Agent Program" (Form 12.3, last updated 2013-02-11). State law: Alabama's Revised Uniform Athlete Agents Act covers agency contracts, including endorsement contracts, with Secretary of State registration, notice to the athletic director within 72 hours after signing or before the next athletic event, whichever is first, and a 14-day right to cancel (Code of Ala. §§ 8-26B-4, 8-26B-11, 8-26B-12) | Auburn Athletics, Compliance Forms; Code of Ala. Chapter 26B of Title 8 |
| Compliance contact | Auburn Athletics Compliance (auburntigers.com/compliance). The athletics staff directory lists a Compliance unit and, separately, NIL Events and Strategic Initiatives and Player Management units. Possible NCAA violations can be reported through Auburn's Ethics Line, run by Ethico | Auburn Athletics, Compliance and Staff Directory |
| State law | Repealed. Alabama has had no college NIL statute since Act 2022-2 repealed Act 2021-227 on 2022-02-03; the state's athlete agent act still reaches agents who handle endorsement deals | /nil/college/alabama |
What is specific to Auburn
The most specific NIL arrangement Auburn has published is tied to one game. Auburn Athletics announced on 2025-10-06 that Auburn would face Baylor in the Aflac Kickoff Game to open the 2026 season on Sept. 5, 2026, at Atlanta's Mercedes-Benz Stadium, and that the game was "creating a first-of-its-kind opportunity for Auburn student-athletes to engage in name, image and likeness (NIL) activations tied directly to ticket sales, the Aflac Kickoff Game, and surrounding events." The release says: "Through a multi-million-dollar partnership, Peach Bowl, Inc., via the Aflac Kickoff Game, will work with third-party entities to secure marketing assets and promotional appearances by Auburn student-athletes, giving them meaningful visibility and new avenues to benefit from their NIL." Cohen said: "Any time we have the ability to advance Auburn student-athletes' ability to earn third-party NIL compensation, we will take that opportunity." Inside the department, the staff directory lists two units, NIL Events and Strategic Initiatives and Player Management, each headed by Brett Whiteside, Executive Senior Associate AD, whom Auburn's 2025-07-31 release describes as the former Executive Director of On To Victory.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at Auburn
Does Auburn pay its athletes?
Auburn pays through House settlement revenue sharing. Athletics Director John Cohen wrote on 2025-06-07 that Auburn is "fully funding revenue sharing, a $20.5 million investment", and the College Sports Commission lists every SEC member as participating in 2026-27, with a cap of approximately $21.58 million per school. Auburn has not published a 2026-27 figure or how it divides the money among sports.
What NIL collective works with Auburn?
On To Victory (OTV). Cohen's 2025-06-07 letter says "Donations to OTV provide Auburn with a competitive edge both in recruiting and retaining elite student-athletes", and Auburn's 2025-07-31 release describes OTV as supporting Auburn athletes "through events, fan experience opportunities, fundraising and gifts". The same release moved OTV's monthly subscription platform into WarEagle+ at Auburn Sports Properties, whose new Playfly MAX team "will work diligently to connect Auburn student athletes with businesses for NIL partnerships across the region".
How do Auburn athletes report NIL deals?
Through NIL Go: NCAA Division I Bylaws 22.2.2 and 22.2.2.2 require third-party deals of $600 or more to be reported within five business days. Auburn has not published a reporting process of its own on its athletics site; its former NIL page returned "not found" on 2026-10-21. Auburn Athletics Compliance is at auburntigers.com/compliance.
What was Auburn's Aflac Kickoff Game NIL deal?
Auburn Athletics' release of 2025-10-06, on its Sept. 5, 2026 game against Baylor at Mercedes-Benz Stadium, says: "Through a multi-million-dollar partnership, Peach Bowl, Inc., via the Aflac Kickoff Game, will work with third-party entities to secure marketing assets and promotional appearances by Auburn student-athletes, giving them meaningful visibility and new avenues to benefit from their NIL." It calls this "a first-of-its-kind opportunity for Auburn student-athletes to engage in name, image and likeness (NIL) activations tied directly to ticket sales, the Aflac Kickoff Game, and surrounding events." The release names no athletes and gives no amounts.
Does Alabama's NIL law apply to Auburn athletes?
Alabama has no college NIL law now. Act 2021-227 was repealed by Act 2022-2 on 2022-02-03. What still applies is the state's Revised Uniform Athlete Agents Act, which covers agents who solicit endorsement contracts, and Auburn's compliance office links the Secretary of State's agent registration page.
Be your own agent. Leave.
