NIL BY SCHOOL · UTSA · AMERICAN · CHECKED OCTOBER 23, 2026 ·

UTSA NIL rules.

UTSA is on the 2026-27 revenue-sharing list. Its NIL policy asks for disclosure in INFLCR before NIL activity; Texas law requires it before signing. NIL Go also applies.

The short answer. UTSA's NIL policy says athletes "shall disclose information and details of all NIL activities prior to engaging in the NIL activity via INFLCR", in line with Texas law's disclosure before signing, and NCAA rules add NIL Go reporting for outside deals of $600 or more. The College Sports Commission lists UTSA for 2026-27, with a cap of about $21.58 million per school. UTSA's NIL fan program is Runners United, which the athletics site calls "a comprehensive NIL (Name, Image and Likeness) initiative" run with Playfly Max.

Leave is independent and is not affiliated with or endorsed by The University of Texas at San Antonio, its athletics department or its conference. Everything here comes from what The University of Texas at San Antonio, its conference, the state of Texas and the NCAA have published, linked under Sources and read on October 23, 2026. "Not published" means the school has not published it.

The rules at UTSA

The University of Texas at San Antonio · American
QuestionWhat is publishedSource
School NIL policyUTSA Athletics, "UTSA Name, Image, Likeness Policy" (web page, undated, read 2026-10-23), with a companion "UTSA NIL FAQ for Student-Athletes". The policy bars NIL pay for agreements "without quid pro quo", for "athletic participation or achievement" and "by an institution or its staff members", and says "to the extent that an NCAA regulation conflicts with this policy, the NCAA regulation will control". The undated page also still says "UTSA and its employees will not compensate student-athletes for NIL activities"UTSA Athletics, NIL Policy and NIL FAQ for Student-Athletes
How deals are disclosedNIL Go for third-party deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). UTSA's policy: athletes "shall disclose information and details of all NIL activities prior to engaging in the NIL activity via INFLCR". The FAQ says a proposed contract with a UTSA donor is disclosed through INFLCR before signing, that activity with no written contract is still reported in INFLCR, and that NCAA rules require disclosure for an athlete to receive school help with deals. Texas law requires disclosure of each proposed NIL contract to the school before signing (§ 51.9246(g)(1))UTSA Athletics, NIL Policy and NIL FAQ; NCAA 2026-27 Division I Manual; /nil/college/texas
Banned categoriesTexas law bars pay for athletic performance and for endorsing alcohol, tobacco products, e-cigarettes or other nicotine delivery devices, anabolic steroids, sports betting, casino gambling, a firearm the athlete cannot legally buy, or a sexually oriented business (§ 51.9246(g)(2)(B)). UTSA's policy repeats that list, names Adidas (shoes and apparel) as an exclusive category provider whose contract a deal may not conflict with, and bars NIL activity during team activities and during class, study hall and tutoring appointmentsUTSA Athletics, NIL Policy; /nil/college/texas
School marks and group licensingThe policy bars UTSA intellectual property, including trademarks and logos, uniforms and gear, and "photos, videos and highlights created by or containing UTSA marks or logos", without written approval. The FAQ says marks may be used if approved in writing, the parties meet UTSA's licensing requirements and "UTSA is compensated for the use in an amount consistent with market rates". UTSA's brand page sends businesses to the UT System Office of Brand, Trademarks and Licensing. Athletes may not sell UTSA-provided memorabilia until their eligibility endsUTSA Athletics, NIL Policy, NIL FAQ and The UTSA Brand
Revenue sharingThe College Sports Commission lists the University of Texas at San Antonio for 2026-27 and puts the cap at "approximately $21.58 million per school" (read 2026-10-23). UTSA's athletic director wrote on 2025-02-02 that UTSA had "been diligently planning for revenue sharing with student-athletes", was "closely coordinating with the American Athletic Conference" on "revenue sharing thresholds", and that "all sources available for revenue sharing are being evaluated" in its September-to-August budget; she projected UTSA would pay "close to $5 million over the 10-year period via reduced revenue distribution from the NCAA" toward the settlement's past damages. On 2025-06-24 UTSA said it had adopted Teamworks GM "as its centralized revenue-sharing management platform" and quoted her: "We are fully committed to participating in revenue sharing with our amazing student athletes". On 2025-12-10 it said revenue from new 2026 football season tickets goes "directly to student-athlete revenue sharing", while renewals fund operating expenses. UTSA has published no revenue-sharing total or split by sportCollege Sports Commission; UTSA Athletics, "Lisa Campos, Our Bold Approach To The Future" (2025-02-02), Teamworks GM release (2025-06-24) and 2026 football season tickets release (2025-12-10)
Collective or NIL groupRunners United. The athletic director's letter of 2025-02-02 says UTSA announced Runners United in October 2024, bringing together "our three key collectives, City Fans 210, 210 Inspired and Runners Rising". The Runners United page (read 2026-10-23) calls it "a comprehensive NIL (Name, Image and Likeness) initiative" created by UTSA Athletics "in partnership with Playfly Max" and "a multi-tiered subscription-based program" for fans. On 2025-07-02 UTSA Athletics announced that Runners Rising Project, "the first Name, Image and Likeness collective supporting UTSA Athletics", would stop accepting donations on August 1, 2025 and honor its commitments to athletes through fall 2025; the collective's message, printed in the release, asks supporters to shift to Runners United and says "All funds donated there will ultimately flow through PlayFly Max, UTSA's official NIL partner". UTSA's Runners Go Bold page still links all three collectives; City Fans 210's own site calls it "a 'not for profit' organization committed to raising monies in support of student-athletes at UTSA"UTSA Athletics, letter (2025-02-02), Runners Rising release (2025-07-02), Runners United and Runners Go Bold pages; City Fans 210
Agents and representationThe policy allows representation "only for NIL and not for professional athletics opportunities"; a professional service provider (lawyers, NIL agents, financial advisors, marketing reps) "must be licensed as required by the State of Texas" and is disclosed through INFLCR. The FAQ says a representative who is also an athlete agent "must be registered and bonded as an athlete agent with Texas' Secretary of State". UTSA's Agent Policy (posted July 2026) sets an Agent Day for athletes in their last year of eligibility and routes agent correspondence through the compliance office. Texas law bars a school from preventing professional representation, including a Texas-licensed attorney (§ 51.9246(c)(2))UTSA Athletics, NIL Policy, NIL FAQ and Agent Policy; /nil/college/texas
Compliance contactUTSA Athletics Compliance Office, athletics.compliance@utsa.edu (NIL FAQ); Senior Associate Athletics Director for Compliance Jim Campbell, (210) 458-5493, james.campbell@utsa.edu (compliance staff directory)UTSA Athletics, NIL FAQ and Compliance staff directory
State lawTex. Educ. Code § 51.9246 requires disclosure of each proposed NIL contract to UTSA before signing, bans listed endorsement categories, keeps contract terms UTSA holds confidential, and since HB 126 (2025-06-05) allows what an athletic association, conference or final court order authorizes; in force/nil/college/texas

What is specific to UTSA

UTSA turned three independent collectives into one fan product. In October 2024 it announced Runners United, uniting City Fans 210, 210 Inspired and Runners Rising (which announced in July 2025 that it would wind down), and by 2026 the Runners United page presents it as an initiative of UTSA Athletics and Playfly Max (the athletic director's 2025 letter names Playfly Sports as UTSA's multimedia rights holder), sold as monthly or yearly memberships from $17.50 a month. Donors to the collectives also earn Roadrunner Athletic Fund loyalty points (two per $100, per the athletic director's 2025 letter). For athletes, UTSA's FAQ says the university "and parties authorized by UTSA may identify, create, facilitate, or otherwise assist" with third-party deals, but may not act as an athlete's agent, take a fee for that help, steer the choice of representative or limit competing offers. UTSA is also a state agency inside the UT System, so its athletics budget runs September 1 to August 31 and is set through UT System processes, which the athletic director cited when explaining how revenue sharing would be funded.

How Leave fits

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Questions about NIL at UTSA

Does UTSA pay its athletes?

UTSA is on the College Sports Commission's 2026-27 list of schools sharing revenue with athletes, where the cap is about $21.58 million per school. UTSA's athletic director wrote in February 2025 that a revenue-sharing plan was being prepared with the American Conference, and in December 2025 UTSA said revenue from new 2026 football season tickets goes to student-athlete revenue sharing. No UTSA totals or sport-by-sport split have been published.

How do UTSA athletes report NIL deals?

UTSA's policy asks for disclosure of NIL activity in INFLCR before it happens, matching Texas law's rule that a proposed contract is disclosed before signing. Outside deals of $600 or more also go to NIL Go within five business days, under NCAA rules.

What NIL collective works with UTSA?

Runners United, which UTSA announced in October 2024 to unite City Fans 210, 210 Inspired and Runners Rising. Runners Rising announced in July 2025 that it would wind down. UTSA's site now describes Runners United as a subscription program run by UTSA Athletics with Playfly Max.

Can UTSA athletes endorse a sports betting app or a bar?

Texas law, repeated in UTSA's policy, bars endorsing sports betting, casino gambling, alcohol, tobacco and nicotine products, anabolic steroids, certain firearms and sexually oriented businesses. UTSA's list adds no other product categories, but deals may not conflict with its Adidas contract.

Does an NIL agent need to register to represent a UTSA athlete?

UTSA's policy says anyone representing an athlete for NIL pay must be licensed as Texas requires, and its FAQ says a representative who is also an athlete agent must be registered and bonded with the Texas Secretary of State. Representatives are disclosed to compliance through INFLCR.

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SOURCES · CHECKED OCTOBER 23, 2026 · RE-CHECK JANUARY 15, 2027
Leave is independent and is not affiliated with or endorsed by The University of Texas at San Antonio, its athletics department or its conference. Leave is software. It is not an athlete agent and does not negotiate, represent or arrange deals. This page summarizes what the school and the law published; it is not legal advice and not a ruling on anyone's eligibility. School policies, collectives and NCAA and College Sports Commission rules change often; the school's compliance office has the final word.

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