NIL BY SCHOOL · BUTLER · BIG EAST · CHECKED OCTOBER 22, 2026 ·

Butler NIL rules.

Butler posts no written NIL policy; NCAA NIL Go reporting applies. Its AD wrote in June 2025 that Butler embraces revenue sharing and All Good Dawgs is phasing out.

The short answer. Butler's athletics site carries no written NIL policy, and Indiana has no college NIL statute, so the published rules for a Butler athlete are the NCAA's: third-party deals of $600 or more are reported to NIL Go within five business days. Athletic Director Grant Leiendecker wrote on 2025-06-09 that Butler "will emphatically and aggressively embrace" revenue sharing, and the College Sports Commission lists Butler as participating in 2026-27. The same letter said All Good Dawgs, which Butler called "our non-profit NIL collective", "will be phasing out" and asked supporters to send NIL support "directly to Butler Athletics".

Leave is independent and is not affiliated with or endorsed by Butler University, its athletics department or its conference. Everything here comes from what Butler University, its conference, the state of Indiana and the NCAA have published, linked under Sources and read on October 22, 2026. "Not published" means the school has not published it.

The rules at Butler

Butler University · Big East
QuestionWhat is publishedSource
School NIL policyNot published. The compliance pages on butlersports.com (read 2026-10-22) have no NIL policy or NIL section, and a search of Butler's university policy repository for "name image likeness" returned no policyButler Athletics, Compliance (read 2026-10-22); Butler University Policies
How deals are disclosedNIL Go for third-party deals of $600 or more within five business days (NCAA Bylaws 22.2.2, 22.2.2.2). Butler has not published a disclosure rule of its own. Its Opendorse-powered Butler Bulldogs NIL Marketplace, launched 2022-12-20 and still linked from the site menu, lets an athlete "automatically disclose their activity to Butler Athletics" once a deal is completed. No Indiana statute sets a disclosure rule for NIL dealsButler Athletics, NIL Marketplace release (2022-12-20); NCAA Division I Manual 2026-27; /nil/college/indiana
Banned categoriesNo Indiana statute lists NIL categories. Butler's own list: Not published/nil/college/indiana
School marks and group licensingNot published for NIL. Butler's trademark licensing program is run by Butler Athletic Marketing with Affinity Licensing, and its page addresses vendors, not athletes' NIL useButler Athletics, Trademarks and Licensing
Revenue sharingThe College Sports Commission lists Butler as participating in 2026-27 and puts the cap at "approximately $21.58 million per school". Leiendecker's letter of 2025-06-09 says "universities can now compensate student-athletes directly through NIL revenue sharing contracts", that Butler sees "an opportunity for Butler to make up ground in the competitive basketball landscape", that it will keep "a broad-based offering of 22 sports (which includes the dance and cheer programs among those numbers)" and its current number of scholarships, and that Athletics "strategically reallocated some of our operating budgets" to invest in revenue-generating programs. It asks fans to "donate to support our NIL revenue sharing". No amount or allocation is publishedButler Athletics, From the AD (2025-06-09); College Sports Commission
Collective or NIL groupAll Good Dawgs. Leiendecker's 2025-06-09 letter calls it "our non-profit NIL collective" and says "Going forward, All Good Dawgs will be phasing out and we ask that you redirect all NIL support directly to Butler Athletics." Its status on 2026-10-22 was not confirmed from a primary source. Butler's own channels are the Opendorse-powered Butler Bulldogs NIL Marketplace (2022) and a staff NIL point of contactButler Athletics, From the AD (2025-06-09), AD's Corner by Barry Collier (2022-11-23) and NIL Marketplace release (2022-12-20)
Agents and representationButler "requests that all athlete agents or advisors who are interested in representing its student-athletes" file its Agent Registration Form with a copy of their Indiana agent license, players' association applications, a resume, references and a client list. It asks agents to avoid phone contact with athletes or their families until eligibility ends, and allows in-person meetings only when the form is on file, the meeting is set through the head coach with Compliance, and a coach is present. The page does not separate NIL representatives from sports agents. Indiana law: athlete agents, including for endorsement contracts, register with the attorney general for two years (IC 25-5.2), and an athlete who signs an agency contract tells the athletic director within 72 hours or before the next scheduled athletic event, whichever is firstButler Athletics, Agents and Advisors; /nil/college/indiana
Compliance contactButler Athletics Compliance, Hinkle Fieldhouse, 510 West 49th St, Indianapolis, IN 46208; the compliance page lists an Assistant Athletic Director for Compliance. For NIL, the staff page of Butler's women's basketball general manager and men's basketball director of player personnel says he "serves as Butler Athletics' point of contact for all matters related to Name, Image and Likeness (NIL) for all 20 of the teams within the department"Butler Athletics, Compliance, Agents and Advisors and staff directory
State lawNo statute. Indiana has passed no college NIL statute; its athlete agent act (IC 25-5.2) covers agency contracts that include endorsement contracts and requires registration with the attorney general/nil/college/indiana

What is specific to Butler

Butler's clearest published NIL statement is about who pays. In "From the AD: Playing Offense", dated 2025-06-09 and opening "With Friday's formal approval of the House vs. NCAA settlement", Grant Leiendecker said revenue sharing is "an opportunity for Butler to make up ground in the competitive basketball landscape", that Butler had reallocated operating budgets to invest in revenue-generating programs while keeping 22 sports (counting dance and cheer) and its scholarship count, and that All Good Dawgs, which he called "our non-profit NIL collective", would phase out with NIL support going "directly to Butler Athletics". Butler's NIL support is described in releases and staff pages rather than a written policy: Butler joined Altius Sports Partners' ASP Academy in 2024 for NIL education, with Altius working with the department "to support its NIL and revenue-sharing strategy", and its staff directory names one NIL point of contact for all 20 teams, a licensed attorney who also serves as a basketball general manager and director of player personnel.

How Leave fits

In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.

Questions about NIL at Butler

Does Butler pay its athletes?

Butler shares revenue: Athletic Director Grant Leiendecker wrote on 2025-06-09 that Butler will "emphatically and aggressively embrace" the new model and that universities "can now compensate student-athletes directly through NIL revenue sharing contracts", and the College Sports Commission lists Butler for 2026-27, with a cap of about $21.58 million per school. Butler has not published amounts or how it divides the money.

What happened to All Good Dawgs, Butler's NIL collective?

Butler's athletic director wrote on 2025-06-09 that "All Good Dawgs will be phasing out" and asked supporters to "redirect all NIL support directly to Butler Athletics". Whether it has fully wound down by 2026-10-22 was not confirmed from a primary source.

How do Butler athletes report NIL deals?

Through NIL Go: NCAA Bylaws 22.2.2 and 22.2.2.2 call for reporting third-party deals of $600 or more within five business days. Butler has not published a disclosure rule of its own; deals done through its Opendorse marketplace can be disclosed to Butler Athletics automatically. Indiana law adds no disclosure rule for NIL deals.

Does Butler have an NIL policy?

None is posted. Butler's athletics compliance pages and its university policy repository showed no NIL policy on 2026-10-22. The staff directory names one NIL point of contact for all 20 teams.

Do NIL agents have to register to work with Butler athletes?

Indiana law requires athlete agents, including those handling endorsement contracts, to register with the attorney general. Butler separately asks agents and advisors to file its own registration form and to arrange any meeting with an athlete through the head coach and Compliance.

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SOURCES · CHECKED OCTOBER 22, 2026 · RE-CHECK JANUARY 15, 2027
Leave is independent and is not affiliated with or endorsed by Butler University, its athletics department or its conference. Leave is software. It is not an athlete agent and does not negotiate, represent or arrange deals. This page summarizes what the school and the law published; it is not legal advice and not a ruling on anyone's eligibility. School policies, collectives and NCAA and College Sports Commission rules change often; the school's compliance office has the final word.

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