Leave is independent and is not affiliated with or endorsed by University of California, Los Angeles, its athletics department or its conference. Everything here comes from what University of California, Los Angeles, its conference, the state of California and the NCAA have published, linked under Sources and read on October 21, 2026. "Not published" means the school has not published it.
The rules at UCLA
| Question | What is published | Source |
|---|---|---|
| School NIL policy | "UCLA, Name, Image, and Likeness (NIL) Policy," linked from UCLA's NIL page. The PDF's file title reads "UCLA NIL POLICY (Updated 08.01.2024)"; its most recently dated sections are "Parameters for Institutional Involvement" and "Disclosure Requirements" (both dated 05/27/2024), with a booster section dated 07/05/2022 and an NIL entity definition dated 12/19/2022. The PDF file was created 2024-10-08, and its background section still describes the NCAA Interim NIL Policy and SB 206 as of 2021. It covers compensation guidelines, what athletics staff may and may not do, team-contract conflicts, professional service providers, disclosure, UCLA marks, facilities and boosters. UCLA also posts an "NIL Collective + Booster Education" sheet updated 03/14/2023 | UCLA Athletics, NIL page and "UCLA, Name, Image, and Likeness (NIL) Policy" (file title "Updated 08.01.2024"); UCLA Athletics, "NIL Collective + Booster Education" (updated 2023-03-14) |
| How deals are disclosed | The policy says an athlete who signs an NIL agreement is "required by UCLA policy and CA-SB 206 to disclose their NIL activities to the institution," that an athlete "shall disclose all NIL Activities to UCLA via the department's third party software (currently, INFLCR)," and that for each agreement the athlete attests it is not based on athletic performance, not offered to secure enrollment, is for work performed, and does not conflict with UCLA contracts. The same section, dated before NIL Go existed, says an athlete "is not required to disclose their NIL activities to the NCAA." UCLA's 2025-06-07 settlement update says "All student-athlete third-party NIL agreements will be submitted to NIL Go." Under NCAA rules, third-party deals worth $600 or more are reported in NIL Go within five business days (NCAA Bylaws 22.2.2, 22.2.2.2) | UCLA NIL Policy, section 9 (dated 2024-05-27); UCLA Athletics, update of 2025-06-07; NCAA Division I Manual 2026-27 |
| Banned categories | California's statute lists none (Educ. Code § 67456). UCLA's policy publishes no list of barred products or industries, although its disclosure attestation refers to "industries precluded in this policy." It bars pay for athletic performance or participation and pay as a recruiting inducement, and says an athlete "shall not enter into an agreement regarding a NIL Activity if that agreement conflicts with an existing institutional agreement," listing Nike, IMG Sponsorships and Coca-Cola as examples. NIL activity is allowed while on call (for example practice, pregame, press conferences) if pay does not depend on participation or performance, the activity does not conflict with team contracts, and it follows campus rules on marks and facilities | UCLA NIL Policy, sections 5, 7 and 9 |
| School marks and group licensing | The policy says athletes may endorse a product but may not use UCLA marks (name, logos or trademarks) in the endorsement "unless they have secured proper trademark and licensing right," and are "not permitted to use UCLA marks or logos, including all forms of team-issued apparel and uniforms in conjunction with NIL activities unless the marks are properly secured." A statement of fact confirming attendance and participation at UCLA is allowed if consistent with University Policy 110. Co-branded products follow the "UCLA Trademarks & Licensing Policy - UCLA Marks x Student Athlete NIL - Cobranded Consumer Products and Services Guidelines," which UCLA's NIL page does not link. The policy says UCLA, the NCAA and the Big Ten may use an athlete's NIL to promote athletics and that athletes "will have the opportunity to review and agree to these rights annually." A group licensing program is not published | UCLA NIL Policy, sections 4, 7 and 10 |
| Revenue sharing | The College Sports Commission puts the 2026-27 cap at approximately $21.58 million per school. On 2025-06-07 Martin Jarmond, then UCLA's Director of Athletics, wrote that UCLA "has committed to sharing the highest allowable amount, which will be $20.5 million the first year and will increase annually," that funding would go first to "the programs that drive the majority of the revenue," and that UCLA would work with the Big Ten to select a partner to "distribute revenue share stipends directly to student-athletes." UCLA appears on the College Sports Commission's 2026-27 participating schools list. UCLA's staff directory now lists Tim Harris as CEO and Director of Athletics, and no UCLA statement restating the 2025 commitment under him was found. A UCLA figure for 2026-27 and the sport-by-sport split are not published | UCLA Athletics, update from Martin Jarmond (2025-06-07); UCLA Athletics, Tim Harris staff page; College Sports Commission, Revenue Sharing and Participating Schools pages |
| Collective or NIL group | UCLA's NIL page (checked 2026-10-21) lists Champion of Westwood and Men of Westwood, each described there as "a media and branding agency committed to expanding our clients' global presence," and the Westwood Exchange, an INFLCR marketplace that the page says "can facilitate that connection" for anyone interested in working with UCLA athletes. On 2024-10-15 UCLA announced that Champion of Westwood "will serve as the official NIL collective supporting all UCLA student-athletes," with three funds, Men of Westwood (men's basketball), the Champions Fund (women's basketball and Olympic sports) and Bruins for Life (football). On 2024-11-05 UCLA called Champion of Westwood "the official NIL collective for UCLA Athletics," and on 2025-06-07 it named Bruins for Life (football), Men of Westwood (men's basketball) and Champion of Westwood (women's basketball and Olympic sports) "UCLA's official NIL partners." On 2026-10-21 menofwestwood.com redirected to championofwestwood.com, which sells one-time and monthly fan subscriptions by sport, and bruinsforlife.net did not resolve. On 2025-08-19 UCLA announced a partnership with Article 41, which it called an NIL agency, saying Article 41 "will establish a dedicated on-campus presence, with multiple staff members working directly with UCLA Athletics to build their brands and manage the entire commercial NIL deal flow, from contracting to creative and content"; Article 41 is not listed on UCLA's NIL page as of 2026-10-21 | UCLA Athletics, NIL page (2026-10-21) and releases of 2024-10-15, 2024-11-05, 2025-06-07 and 2025-08-19; championofwestwood.com (2026-10-21) |
| Agents and representation | The policy allows agreements with a professional service provider (an agent, tax advisor, marketing consultant, attorney or anyone associated with them) "as long as the entity satisfies state law certification requirements," limited to NIL and not professional sport contract negotiations. It says providers "are required to register with the UCLA athletic compliance office," and UCLA's NIL page says "every individual seeking to represent a UCLA student-athlete with Name, Image and Likeness (NIL) is required to notify the UCLA Compliance Office," using UCLA's Professional Service Providers form. Staff may educate athletes about choosing providers but "are not permitted to participate in the selection or identification" of one. California law says representation comes from athlete agents licensed under the Miller-Ayala Athlete Agents Act and attorneys licensed by the state (Educ. Code § 67456(c)) | UCLA NIL Policy, section 8; UCLA Athletics, NIL page and Professional Service Providers form; /nil/college/california |
| Compliance contact | UCLA Compliance Office (Compliance and Student-Athlete Services), compliance@athletics.ucla.edu (as listed on UCLA's NIL page), (310) 206-3429 (as listed on its Current Student-Athletes page). UCLA's staff directory lists a separate NIL Operations and Cap Management unit led by Teri Hanneke, Senior Associate Athletics Director | UCLA Athletics, NIL page; UCLA Athletics, Compliance, Current Student-Athletes; UCLA Athletics, Staff Directory |
| State law | California Education Code § 67456 (Fair Pay to Play Act, operative 2021-09-01) bars schools, the NCAA and conferences from stopping college athletes from earning NIL pay, requires each deal to be disclosed to an official the school designates, and bars schools and associations from paying prospective athletes for NIL; it does not address school pay to enrolled athletes or banned categories. In force | /nil/college/california |
What is specific to UCLA
UCLA's NIL policy names its NIL program Westwood Ascent, built on three stated pillars, education, brand-building, and monitoring and disclosure. Its policy section on institutional involvement, dated May 27, 2024, lists what athletics staff and contractors may do, including talking with NIL entities about a specific athlete's opportunities, discussing business terms with an NIL entity and the athlete, and arranging campus space for meetings, on condition that the athlete keeps "independent authority" over the agreement and is not required to use UCLA's help. The same section lists what staff may not do, such as donating to a collective or offering NIL as a recruiting inducement. UCLA's staff directory now has a dedicated NIL Operations and Cap Management unit, and on 2025-08-19 UCLA announced a partnership with Article 41 to help athletes build personal brands through social media and take up commercial NIL opportunities, with Article 41 staff on campus. Two of the groups UCLA has called its official collective and partners, Champion of Westwood and Men of Westwood, appear on UCLA's NIL page, which now describes each as a media and branding agency. UCLA's marks rules point to campus and UC policies, and the NIL policy cites University Policy 110 for statements of fact about attending and competing at UCLA.
How Leave fits
In Leave, every deal thread carries a rules summary for the athlete's state and level, and keeps the contract, its dates and the disclosure deadline that applies. It is a summary, not a ruling; the school and the law decide. Leave is software, not an agent, and takes 0% of any deal. You decide, you send.
Questions about NIL at UCLA
Does UCLA pay its athletes?
Yes. On 2025-06-07 UCLA wrote that it "has committed to sharing the highest allowable amount" under the House settlement, $20.5 million in 2025-26, rising each year, with the money going first to the programs that produce most of the revenue and paid as "revenue share stipends" through a partner chosen with the Big Ten. The College Sports Commission puts the 2026-27 cap at approximately $21.58 million per school. UCLA has not published its 2026-27 figure or how the money is divided, and third-party NIL deals are separate from it.
How do UCLA athletes report NIL deals?
UCLA's policy says athletes disclose all NIL activities to UCLA through INFLCR and attest that each deal is for work performed and not tied to performance or enrollment. NCAA rules add a separate step for third-party deals worth $600 or more, which are reported in NIL Go within five business days (NCAA Bylaws 22.2.2, 22.2.2.2); UCLA wrote in June 2025 that all third-party NIL agreements "will be submitted to NIL Go." California law also requires each NIL contract to be disclosed to an official the school designates.
What NIL collective works with UCLA?
UCLA announced on 2024-10-15 that Champion of Westwood would be "the official NIL collective supporting all UCLA student-athletes," with three funds: Men of Westwood for men's basketball, the Champions Fund for women's basketball and Olympic sports, and Bruins for Life for football. UCLA's NIL page, checked 2026-10-21, lists Champion of Westwood and Men of Westwood and describes each as a media and branding agency. UCLA's booster sheet, updated 2023-03-14, answers "Is a NIL Collective Considered a Booster Group?" with "Yes."
Can UCLA athletes use UCLA logos or wear their uniform in NIL deals?
Only with permission. UCLA's policy says athletes may not use UCLA marks or logos, "including all forms of team-issued apparel and uniforms," in NIL activities unless the marks are properly secured through trademark licensing, and any activity with UCLA-branded apparel or on-campus space needs the required approvals. Athletes may state as a fact that they attend UCLA and compete there, consistent with University Policy 110.
Does an NIL agent have to register with UCLA?
UCLA's policy says professional service providers "are required to register with the UCLA athletic compliance office," and UCLA's NIL page says anyone seeking to represent a UCLA athlete for NIL must notify the Compliance Office, using UCLA's Professional Service Providers form. The form asks whether the provider is registered or licensed with the California Secretary of State. Representation is limited to NIL matters, not professional contracts.
Be your own agent. Leave.
